Cirque Du Soleil, Saban Brands Pact

Saban Brands and Cirque Du Soleil Media have entered into a pact to develop a children’s-entertainment property based on elements from the live-entertainment company’s long-running productions.  The deal includes a new television series, web content, interactive content, and merchandise, the two companies said,

Terms of the deal were not disclosed, but Elie Dekel, President of Saban Brands, and Jacques Méthé, President, Cirque du Soleil Media. characterized the pact as one in which responsibility was shared. “We are doing this as partners both on the creative and on the business side of things,” said Méthé, in an interview.

The two companies expect to have a property ready by the end of the year, they said.

The Cirque Du Soleil live show “takes you to somewhere else. It’s consistent across the entire experience,” said Dekel. “We believe those elements, those aspects of color, of music, of physical movement, of imagination –  those are the most important ingredients in kids’ entertainment, and in our view, no one does that better than Cirque. We are working to shape that into a kids’ format.”  The property would likely be appropriate for children at the pre-school level or older, the two executives said.

Creative Artists Agency brokered the deal with Saban Brands on behalf of its client Cirque du Soleil Media.

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