The casting is a coup for Showtime, as Hendricks has no shortage of post-“Mad Men” TV options. “Roadies” revolves around the lives of the road and tech crew of a rock band on a mega-tour. Hendricks will play band’s tough and ingenious production manager who is the right hand to the tour manager played by Wilson.
Crowe is writing the hourlong pilot and will direct for Warner Bros. TV and Abrams’ Bad Robot. Winnie Holzman is on board to serve as showrunner. “Roadies” is scheduled to lense in Vancouver in early 2015.
Hendricks has been a sought-after leading lady ever since “Mad Men” provided her breakout role as the savvy secretary-turned-executive Joan Harris on “Mad Men.” She’s been featured in numerous indie and studio features, including “Drive,” “Ginger & Rosa,” “I Don’t Know How She Does It” and “Life As We Know It,” but “Roadies” marks her first move in TV since “Mad Men” wrapped production on its final episodes earlier this year.
Imogene Poots, Rafe Spall, Peter Cambor and Keisha Castle-Hughes have also been set for “Roadies.” Crowe, Abrams and Holzman are exec producing with Bad Robot’s Bryan Burk.