China TV Executives Probed For Bribery

CCTV

Investigation may touch on closeness of advertising and content.

SHANGHAI – Guo Zhenxi, a senior executive at China Central Television, and a CCTV2 channel producer Tan Liwu are being investigated for bribery.

Guo was taken into custody at the end of May and colleagues have been told not to contact him. The official Xinhua news agency reported his detention on June 1.

Guo was head of the channel’s advertising sales unit and also ran one of the country’s most keenly watched programs, “Consumer Day,” which aimed to root out corporate malpractice.

Investigative online publication Caixin, now says that Guo apparently crossed a line between content and advertising that in China has long been blurred. It says too that three other executives have also been detained.

Guo’s career success was built on closer than normal relations between the channel and advertisers in the 2002-08 period.

But Caixin says that Guo may have received payments from companies in order that “Consumer Day” either shield them from criticism or give them plaudits. Companies that received negative coverage from the channel included Apple, Starbucks and China’s Baidu.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading