CBS Touts Thursday Football, Salutes David Letterman In Upfront Pitch

CBS highlighted its new Thursday-night football to call attention to its fall programming, emphasizing its stability and giving a shout-out to retiring late-night host David Letterman as part of the process.

Presentation opened with “Good Wife” star Alan Cumming reprising his role from Broadway’s “Cabaret.”

CBS Corp. CEO Leslie Moonves called attention to CBS’ slate of football on Thursday nights, noting that the Eye’s two-day slate of football, also on Sunday afternoon, was hard to resist.

Letterman made his second consecutive on stage appearance at CBS’ upfront event, something he normally avoids doing. “I’ve been coming here for 30 years,” he told the assemblage of advertisers, buyers and TV executives. “I have no idea who you people are.” He thanked Moonves for his patience over the years.

Moonves and CBE Entertainment Chairman NINA Tassler touted the network’s strong number of returning programs, with Tassler talking up the network’s robust summer slate. Halle Berry, star of new summer drama “Extant,” made an appearance.

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