CBS’ ‘The Talk’ Bests ABC’s ‘The View’ in Demos for First Time

The Talk Ratings CBS

For the first time in its four-year history, CBS Daytime chatfest “The Talk” is more popular in key demos than the show that inspired it, ABC’s “The View.”

According to Nielsen estimates for July 8-13, “The Talk” averaged 484,000 women 18-49 (rising 38% week to week) while “The View” attracted 454,000. The CBS show also prevailed in adults 25-54 (667,000 to 606,000), surging 60% from the previous week.

The older-skewing “The View” continues to draw more total viewers than “The Talk,” though the gap was tighter last week (2.82 million to 2.66 million).

The demo victories by “The Talk,” now in its fourth season, come amid changes at “The View,” which is in its 17th season. Following Barbara Walters’ retirement, Sherri Shepherd and Jenny McCarthy have exited, and Rosie O’Donnell has been tapped to return to the show as a panelist alongside current moderator Whoopi Goldberg.

The Julie Chen-moderated “The Talk” tends to be more competitive during the summer, when she also serves as host of thrice-weekly CBS primetime series “Big Brother.” Last year at this time, “The Talk” set series highs during three consecutive weeks and earned a demo tie with “The View” for the first time.

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  1. I like “The Talk” better because the women respect each other and even though they have differing opinions on things, they don’t point fingers at those who don’t share their beliefs and tell them they are stupid for believing differently like on The View. It may not be as politically oriented, but I like to see people who respect each other a lot more than someone who has to be right at the expense of others.

  2. Roberta says:

    Julie Chen is terrific but Cheryl Underwood is a disgrace. Anyone who enjoys her grossness is welcome to her, I’m sticking with the View until Cheryl is gone!

    • stonehousemaryrose@yayoo.com says:

      Roberta,, I agree with you concerning Cheryl Underwood’s performance on The Talk! She never stops with the crude sexual remarks. I like everyone else on that program, but someone should tell her to tone it down!

  3. Matt says:

    The Talk needs to dump Connie Chung. Then it will do really well.

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