CBS is giving viewers two chances to catch the premiere of drama “Madam Secretary” on Sept. 21, slotting a quickie repeat of the Tea Leoni series for later that night.
Cable networks often replay episodes of shows on the night they premiere — sometimes more than once — but that’s not a luxury that broadcasters, who are under greater ratings pressures, can afford. But Sept. 21 falls one day before the start of the TV season, so CBS saw an opportunity to give viewers multiple chances to watch the newbie with little ratings risk.
The Eye’s lineup that night will start at 7:30 p.m. ET (6:30 p.m. CT), following late-afternoon coverage of “The NFL on CBS,” which will be highlighted by a Super Bowl rematch between the Seattle Seahawks and Denver Broncos.
The season premiere of “60 Minutes” at 7:30 p.m. ET will benefit from that huge lead-in, and CBS will follow the newsmag with the debut of “Madam Secretary” (8:30 p.m.) and the season opener of “The Good Wife” (9:30). The second helping of “Madam Secretary” will air from 10:30 to 11:30 p.m. ET.
As previously announced, “CSI,” which is moving to Sunday at 10 this fall, will kick off its season on Sept. 28.
On the West Coast, “60 Minutes” will start at 7 p.m., with “Madam Secretary” airing at both 8 and 10.