CBS Giving ‘Madam Secretary’ A Second Premiere-Night Airing

CBS Giving 'Madam Secretary' Second Premiere-Night
CBS

CBS is giving viewers two chances to catch the premiere of drama “Madam Secretary” on Sept. 21, slotting a quickie repeat of the Tea Leoni series for later that night.

Cable networks often replay episodes of shows on the night they premiere — sometimes more than once — but that’s not a luxury that broadcasters, who are under greater ratings pressures, can afford. But Sept. 21 falls one day before the start of the TV season, so CBS saw an opportunity to give viewers multiple chances to watch the newbie with little ratings risk.

The Eye’s lineup that night will start at 7:30 p.m. ET (6:30 p.m. CT), following late-afternoon coverage of “The NFL on CBS,” which will be highlighted by a Super Bowl rematch between the Seattle Seahawks and Denver Broncos.

The season premiere of “60 Minutes” at 7:30 p.m. ET will benefit from that huge lead-in, and CBS will follow the newsmag with the debut of “Madam Secretary” (8:30 p.m.) and the season opener of “The Good Wife” (9:30). The second helping of “Madam Secretary” will air from 10:30 to 11:30 p.m. ET.

As previously announced, “CSI,” which is moving to Sunday at 10 this fall, will kick off its season on Sept. 28.

On the West Coast, “60 Minutes” will start at 7 p.m., with “Madam Secretary” airing at both 8 and 10.

 

 

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  1. Tina says:

    They lifted this idea from another writer. She holds the copyright. However, she has a huge fight on her hands with CBS. Bad karma CBS!

  2. Rod says:

    Can’t wait…love Tea <3

  3. CBS strikes out again......and it is becoming habit forming says:

    I can think of no reason to view this drama or invest any time or brain cells to understand its premise. Another unwatchable CBS creative failure!

  4. Avi Viewer says:

    This show looks like an instant failure based on the premise that watchers are invested in Leoni or the post Hilary Clinton Secretary of State concept. This show might have been successful 4 years ago but not so much now. I guess we can wait and see.

  5. Jacques Strappe says:

    I can’t see this show performing any better than The Good Wife and because it is new, it will probably garner even lower ratings no matter how many times they air it.

  6. TAL says:

    Reblogged this on Cerulean Chronicle and commented:
    Update on Madam Secretary…

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