Cannes-set TV Mart MipTV Focus on

LONDON — Cannes-set TV mart MipTV, which runs April 7-10, is to host a “Focus on Israel,” a territory that has been generating a stream of successful formats in recent years.

Israeli TV series burst onto the international scene around a decade ago. Innovative non-scripted formats, such as “Rising Star,” have traveled widely, as have scripted formats such as “Prisoners of War” (remade as “Homeland”), “In Treatment” and “Hostages.”

According to Eurodata TV Worldwide, more than 60% of entertainment programming launched in Israel in 2013 was original production, as were 50% of fiction series.

On April 5, as part of MipDoc, the documentary event that precedes MipTV, a session titled “Co-Production Marketplace, Success Stories from Israel” will offer insights into the rapidly developing Israeli factual and documentary content market, and hear a series of case studies of successful international co-productions with Israel.

On April 6, as part of MipFormats, the session “Business Opportunities in Israel” will set out how to work with one of the world’s fastest-growing content markets in this special focus featuring major production and distribution companies from Israel.

The main event, “Focus on Israel at MipTV,” takes place on April 8 in the Palais des Festivals. It features a screening session, “Fresh TV From Israel,” showcasing the hottest, ground-breaking content from Israel, presented by Virginia Mouseler, CEO of The Wit.

The “Israel Focus” will also feature two dedicated sessions. The first, “How to Create Successful Scripted Formats/Dramas,” will look at how exporting fiction in the shape of formats has allowed national topics to attain global success, with Israel being one of the long-standing leaders in this field.

The second session is entitled “Israeli Innovation Seminar: From Start Up to TV.” It looks at how, “in a connected world, content must be paired with an engaged audience around an epic experience which links two inseparable worlds of TV and technology, where creators work together to produce great storytelling — an area in which Israel has excelled in recent years,” according to MipTV.

Companies featured as part of “Focus on Israel” include The Israel Export and International Cooperation Institute, Keshet International, Dori Media, Armoza Formats, Satlink Communications, HOT, Acappella — The Big Picture, The Box/Screenz, Reshet, United Studios of Israel, YES, United King Films (TELAD), Invest in Israel — Ministry of Economy, i24news, Talit Communications, Ananey Communications and Gil Productions.

“The Israeli audiovisual industry combines innovation and creativity with the cutting-edge use of new technologies to better engage the audience around programming,” said Laurine Garaude, director of the television division at Reed Midem, which runs MipTV. “As the world’s leading event dedicated to content development and new creative trends, it is opportune that MipTV should host this special focus on Israel.”

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