Puppies and Clydesdales Make for Ad-orable Budweiser Super Bowl Spot

Clydesdales have long been fixtures in Budweiser’s Super Bowl ads, but this year’s spot – which was published on YouTube Wednesday – takes the cute factor to a whole new level with the addition of adorable yellow Labrador puppies.

The commercial, titled “Puppy Love,” is set to Passenger’s hit song “Let Her Go” and features a cuddly Lab puppy that escapes from its outdoor pen at an adoption center and befriends a Clydesdale. When the puppy is driven away from the stable (to the lyrics “Only know you love her when you let her go”), the horses join together to follow the car until the driver is forced to stop and the dog triumphantly leads its enormous equines back to the barn. The video has already received over 1.5 million YouTube views.

As Dalmatians have previously appeared alongside the Clydesdales in Super Bowl commercials, the horses seem to be able to bond with all breeds. This year’s ad showcases the lovable pups in all their family-friendly glory, making it a welcomed addition to the Super Bowl lineup, especially given the popularity of similar programs like Animal Planet’s “Puppy Bowl.”

The American beer company also puts the story line of this spot before the product it seeks to promote. The Budweiser logo does not appear until the end — along with the tagline #BestBuds, which is already creating lots of buzz on Twitter.

Of course, this isn’t the first time Budweiser has appealed to viewers’ softer side. Last year’s ad, “Clydesdales Brotherhood” about the lifelong bond between a man and the Clydesdale he helps deliver was also a tear jerker.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 8

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. stephwin says:

    Where can i get this song? it makes the ad for me!

  2. Alex says:

    It’s a shame some of these companies now feel the need to upload their “Game Day” ads to Youtube days before the event.

  3. LuLu Vallano says:

    And then some people say it’s fine to torture them for medical research….

  4. jasmine says:

    i really like this add i dont skip this ad when iam watch any video. so cute puppy and horses .

  5. big daddy D says:


More TV News from Variety