Former Endemol exec Caroline Baumgard has joined Banijay Studios North America as chief creative officer.
The appointment reunites Baumgard with David Goldberg, the former Endemol North America topper who teamed with the French production conglom in April to launch an L.A.-based production division. The two worked together for a dozen years at Endemol.
In her new role, Baumgard will be responsible for developing projects across multiple platforms with an eye toward rolling out formats and IP across Banijay’s worldwide affiliates.
“Her experience, contacts and creative instincts will play a vital role in the development of this exciting new company with the bi-product resulting in the creation of formats that will travel abroad and help fuel the growth of our global business,” Goldberg said in announcing the appointment.