AMC’s WE to Use Digital Shows to ‘Bridge’ Gaps Between Cycles for TV Series

WE tv, the AMC Networks cable outlet that depends largely on reality series, is about to help viewers answer a long-burning TV question: What happens to the people in an unscripted program when it’s off the air?

The network said Wednesday it would start an online-based series in an effort to fill the gap between seasons of the network’s unscripted shows. The effort will commence with “SWV Reunited,” which launched earlier this year and returns for a second cycle on Aug. 14.

The Web content, known as “In Between,”  will cover the lives of Coko, Taj and Lelee of the ’90s R&B group “SWV – Sisters With Voices” immediately following the conclusion of season 1 and bring viewers along for the ride to season 2 through videos, blogs, photos, behind-the-scenes footage, animated GIFs and Tapestries. Each of the six “In Between” episodes, available only on WEtv.com, will roll out over consecutive Mondays beginning on July 7. An advance look at the first episode is available now at http://www.wetv.com/shows/swv-reunited/in-between.

“In this age of fragmented viewing, we are constantly looking for innovative ways to keep viewers engaged longer and with more WE tv content,” said Marc Juris, WE tv’s president, in a prepared statement.  “’In Between’ not only bridges seasons but also seamlessly connects our linear and online audiences, giving them a platform to continue the conversation year round.”

“SWV Reunited” and “In Between” are produced for WE tv by Entertainment One Television, executive produced by eOne’s Tara Long & John Morayniss as well as Eric Hoberman and Howie Miller.  Lauren Gellert and Kate Farrell serve as the executive producers for WE tv.

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