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A&E Greenlights Reality Show ‘The Herbert Brothers’

A&E Network has given the go-ahead to a new reality series, “The Herbert Brothers.”

The docuseries will follow five brothers who launched an advertising empire in their small town of Batesville, Ind. after winning a $1 million grand prize in a Super Bowl commercial competition.

Since then, the Herbert Brothers have developed commercials for Pepsi, Go Daddy and Shasta.

“The Herbert Brothers” is produced by Zig Zag Productions for A&E Network. Executive producers for Zig Zag are Matt Gould, Danny Fenton and Mark Efman. Executive producer for A&E Network is Lily Neumeyer.

Production will begin immediately on eight half-hour episodes. The series is slated to premiere this summer.

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