ABC’s “Good Morning America” will soon have new supervision in place over each of its two hours, the latest maneuver in a long, ongoing battle to maintain morning-show dominance over NBC’s venerable “Today.”
Tom Cibrowski, “GMA”s’ senior executive producer, retains oversight of the entire program, but now each hour of the show will have its own runner, so to speak. Chris Vlasto, a three-year veteran of the show, was named executive producer of its 7 a.m. hour, while Rachel Miskowiec, a daytime-TV veteran who had most recently been executive producer of Katie Couric’s daytime talk show, will serve as executive producer of the 8 o’clock hour. Senior executive producer Margo Baumgart remains part of the team on the 8 a.m. hour.
In a memo to staffers, Cibrowski described the maneuvers as an effort to refine each part of the show – the first hour is typically newsier as viewers tune in for the latest headlines, while the second hour tends to be devoted to lifestyle, arts and, in the summer, the occasional concert.
“I am very proud of our Emmy Award-winning morning program, but in many respects we’re just getting started,” Cibrowski said in his memo. ” To serve our viewers as best we can, we must push ourselves to tell important stories in creative and innovative ways.”
Vlasto “will lead the charge on our high-wattage hour of breaking news and will continue to always champion the best and most interesting stories, investigations and interviews,” Cibrowski said. At “Katie,” Miskowiec “l helped the program zero in on features that were both topical and have heart, and I am delighted she’ll bring that same keen sense for great stories to ‘GMA.'”