Once Upon a Time Ratings

In a sign of the changing times, it was ABC and NBC atop the network demo rankings last week — and Fox’s “American Idol” was nowhere to be found in the top 10.

It was another week of mostly originals (CBS aired repeats of its Tuesday dramas), and ABC prevailed in adults 18-49 in large part due to its strong Monday with the conclusion to “The Bachelor” and Sunday with its “Resurrection”-centered lineup. The new drama about deceased residents in a Missouri town who return to their loved ones held up pretty well in its second week and was again the No. 1 broadcast drama in demos.

Overall, according to Nielsen estimates for the week of March 10-16, ABC led in adults 18-49 with a 1.9 rating/6 share, rising 13% from last year. It was followed by NBC (1.7/5), CBS (1.6/5), Fox (1.4/4) and Univision (1.0/3). The Alphabet also squeaked past CBS and NBC to win in adults 25-54, while the Eye ruled as usual in total viewers.

NBC, meanwhile, showed big gains vs. the same frame a year ago when it placed fifth (behind Univision too) — and that 2013 week did include “The Voice.”

Fox’s struggles continued as “American Idol” ranked 14th among all programs in adults 18-49 and 13th in total viewers, marking the first time that the show didn’t place in the top 10 in either category.

Among program highlights last week, ABC’s”Resurrection” (3.1/8 in 18-49, 11.25 million viewers overall) fell off 18% from its strong premiere of the previous week but it more than doubled the demo delivery for NBC’s timeslot premiere of “Believe” (1.5/4 in 18-49, 6.57m). Lead-in “Once Upon a Time” (pictured) looked good too (2.4/7 in 18-49, 7.75 million viewers overall), winning its hour in 18-49 and up a tick vs. the same night a year ago.

“Marvel’s Agents of SHIELD” (2.1/7 in 18-49, 5.99m) took advantage of a repeat “NCIS” to show gains on Tuesday, and “Modern Family” (3.4/10 in 18-49, 9.39 million viewers overall) was again Tuesday’s top show in demos. Overall, ABC had seven programs in the week’s top 20 — more than any other network.

At NBC, Sunday’s premieres of “Believe” (1.5/4 in 18-49, 6.57m) and “Crisis” (1.6/4 in 18-49, 6.52m) performed similarly on a crowded night for drama, with the former beating CBS’ “The Good Wife” in 18-49 and the latter finishing just a tick behind ABC’s “Revenge.” Prior to its regular-timeslot debut, “Believe” received good sampling on Monday of last week (2.7/7 in 18-49, 10.56 million viewers overall) behind “The Voice.”

Also of note, “Chicago PD” continues to look good on Wednesday (1.6/5 in 18-49, 5.84m), and “Grimm” delivered similar numbers on Friday (1.6/5 in 18-49, 5.36 million viewers overall) when it matched its top 18-49 score since its October season premiere.

CBS claimed the week’s No. 1 broadcast in 18-49 with Thursday juggernaut “The Big Bang Theory” (4.9/17) , which was also TV’s most-watched program overall (17.34 million). On the same night, and in a tussle among veteran shows, “Two and a Half Men” (2.4/7 in 18-9, 9.43m) won its timeslot over “Grey’s Anatomy” and “American Idol.”

Also gaining competitively on “Idol” is Wednesday’s “Survivor” (2.5/8 in 18-49, 9.66m), which beat the Fox show in their common hour for the first time ever in 18-49 while finishing in its closest competitive position in total viewers (just 100,000 behind) for the second straight week.

The season finale of “Undercover Boss” (1.2/5 in 18-49, 6.56m) won its Friday timeslot and was up by double-digit percentages vs. last year’s closer.

Even in its diluted form, “American Idol” remained Fox’s top draw (2.4/8 in 18-49, 10.27 million viewers overall). The net also got a boost on Thursday with the season premiere of “Hell’s Kitchen” (2.0/7 in 18-49, 5.45 million viewers overall), and Sunday’s “Cosmos” held up well in its second week (2.0/5 in 18-49, 4.95 million viewers overall)

Among its struggling shows are Tuesday’s “Glee” (0.9/3 in 18-49, 2.30 million) and Friday’s “Rake” (0.5/2 in 18-49, 1.82 million viewers overall) and “Enlisted” (0.5/2 in 18-49, 1.36 million viewers overall).

At CW, “Beauty and the Beast” exited meekly on Monday (0.2/1 in 18-49, 0.80 million viewers overall), but Thursday’s “Reign” (0.5/2 in 18-49, 1.48 million viewers overall) showed something by building on its repeat “Vampire Diaries” lead-in, including by more than 60% in total viewers.

Fox News Channel moved up to No. 1 among cable networks in primetime (2.01 million), as ratings for it and rival CNN (803,000) increased due to interest in the disappearance of Malaysia Airlines Flight 370.

AMC’s “The Walking Dead” again ranked as the week’s No. 1 program in adults 18-49 (6.4/17), and post-show discussion series “Talking Dead” tied for ninth (2.8/7).

At OWN, “The Haves and the Have Nots” wrapped its season with best-ever numbers for the network (1.1/3 in 18-49, 3.60 million viewers overall). It was the No. 3 scripted cable original of the week in adults 25-54 (1.4/4) — behind only “Walking Dead” and “Vikings” and ahead of the likes of “Justified” and “Rizzoli & Isles.”

TNT’s “Rizzoli” was the most-watched non-zombie cable entertainment series last week with 4.74 million.

WEEKLY NETWORK AVERAGES

Adults 18-49 (rating/share)

ABC             1.9/5
NBC            1.7/5
CBS             1.6/5
Fox              1.4/4
UNI             1.0/3
TEL             0.5/1
CW              0.4/1

Total Viewers

CBS             8.12 million
NBC            6.56 million
ABC            6.50 million
Fox              4.60 million
UNI             2.56 million
TEL             1.20 million
CW              1.08 million

WEEK’S TOP PRIMETIME PROGRAMS
(Live plus same-day)

Adults 18-49
1.   The Walking Dead (AMC), 6.4/17
2.  The Big Bang Theory (CBS), 4.9/17
3.  The Bachelor: After the Final Rose (ABC), 3.8/11
4.  The Voice-Monday (NBC), 3.7/11
5.  The Voice-Tuesday (NBC), 3.5/12
6.  Modern Family (ABC), 3.4/10
7.  The Bachelor (ABC), 3.3/10
8.  Resurrection (ABC), 3.1/8
9.  Scandal (ABC), 2.8/8
9.  Talking Dead (AMC), 2.8/7
11.  How I Met Your Mother (CBS), 2.7/9
11.  Believe preview-Monday (NBC), 2.7/7
13.  Survivor (CBS), 2.5/8
14.  The Millers (CBS), 2.4/8
14.  American Idol-Wednesday (Fox), 2.4/8
14.  Once Upon a Time (ABC), 2.4/7
14.  Two and a Half Men (CBS), 2.4/7
18.  Criminal Minds (CBS), 2.3/7
18.  Grey’s Anatomy (ABC), 2.3/7
18.  Family Guy (Fox), 2.3/6

Total Viewers (in millions)
1.  The Big Bang Theory (CBS), 17.34
2.  The Voice-Monday (NBC), 13.79
3.   The Voice-Tuesday (NBC), 13.51
4.  The Walking Dead (AMC), 12.86
5.  Blue Bloods (CBS), 11.68
6.  60 Minutes (CBS), 11.26
7.  Resurrection (ABC), 11.25
8.  The Bachelor: After the Final Rose (ABC), 10.97
9.  NCIS-r (CBS), 10.89
10.  Criminal Minds (CBS), 10.74
11.  Believe preview-Monday (NBC), 10.56
12.  The Millers (CBS), 10.52
13.  American Idol-Wednesday (Fox), 10.27
14.  CSI (CBS), 10.15
15.  The Bachelor (ABC), 10.10
16.  NCIS: Los Angeles (CBS), 9.73
17.  Survivor (CBS), 9.66
18.  Hawaii Five-0 (CBS), 9.53
19.  Two and a Half Men (CBS), 9.42
20.  Modern Family (ABC), 9.39

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