It's night's top scripted show in young femmes
Nielsen estimates that “The Fosters” averaged 2.1 million viewers in its 9 o’clock timeslot, including 710,000 adults 18-34 and 1.3 million persons 12-34 — all best-yet deliveries for the show, which aired 10 episodes last summer and returned for the back half of its rookie season one week ago.
Some viewers may have been initially unaware of the show’s return, as Tuesday’s episode surged by double-digit percentages vs. the winter premiere, including by 18% among the 12-34 crowd (1.3 million vs. 1.1 million).
For the night, “The Fosters” was TV’s No. 1 scripted telecast in females 12-34 and the No. 2 scripted show in women 18-34. And among cablers, it was among the top 5 programs in its time period in adults 18-34, women 18-34, women 18-49 and persons 12-34.
Last week’s winter premiere generated strong ratings increases in just three days of DVR playback, rising 42% in total viewers (to 2.7 million) and 48% in adults 18-49 (to 1.4 million).
Leading off the night for ABC Family, “Switched at Birth” was cable’s No. 1 scripted telecast in its timeslot in adults 18-34 (548,000), women 18-34 (422,000) and other key demos. With three days of DVR playback the winter premiere of “Switched” gained 28% in total viewers (to 1.8 million).