Style Media alum Salaam Coleman Smith has joined ABC Family as exec VP of strategy and programming, president Tom Ascheim announced Tuesday at ABC Family’s TCA panel.
Coleman Smith will oversee strategy, new business development, program planning and acquisitions. She is also charged with partnering with the Disney-ABC Television Group leadership team in evaluating and formulating new initiatives for the network.
“Salaam is an all-around great executive and a great person who will bring new insights and ideas to our team as we ready ourselves for substantial growth in today’s complex marketplace,” Ascheim said in a statement. “She also has extensive experience in building businesses and brands, connecting with audiences, and growing revenue that will maximize our opportunities for success. I’m thrilled she is joining our team.”
Coleman Smith, whose resume includes time at E! and MTV Networks, added in a statement that she is a “huge fan of ABC Family.”
“It’s a top five cable network with a proven track record of delivering compelling and emotionally-riveting content to a large and loyal audience of young, enthusiastic, digitally savvy viewers,” she said. “I am excited about Tom’s transformative vision for growing this business, and I look forward to partnering with him and the ABC Family team to engage this audience in new and exciting ways.”
Ascheim also stated on Tuesday that he is still searching for a replacement for recently departed original programing and development exec VP and chief creative officer Kate Juergens.