Fox’s ‘24: Live Another Day’ Finale Surpasses 2010 Series-Ender in Viewership

Fox's Peter Rice Seeks to Reassure
Courtesy of Fox

If it wasn’t already clear that television viewing on non-traditional forms can boost a program’s ratings profile, consider Fox’s “24: Live Another Day” — whose recent finale ended up drawing more viewers than the show’s official series-ender four years ago.

This is an impressive and telling feat given that in Nielsen’s “live plus same-day” estimates, the series finale significantly outdrew the conclusion of “Live Another Day” (9.0 million to 6.5 million). But once all non-linear viewing is tabulated, Fox projects that the “Live Another Day” finale will hit 10.7 million viewers, ahead of the 10.5 million who watched the series wrap in 2010.

The four years makes a big difference in audience measurement, as the delayed viewing of “24” in 2010 was limited to 1.5 million viewers who watched either within a week of the telecast on their DVR or within the first three days on Video-on-Demand. Last month’s finale of “24: Live Another Day,” meanwhile, garnered nearly twice as many viewers in the same window (2.9 million).

The 30-day multi-platform projected audience for “24: Live Another Day” is also padded by 1.3 million viewers who watched either on VOD after day 3 (500,000), on Hulu (600,000) or FOX NOW (200,000).

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  2. Carl LaFong says:

    I’m curious to see if FOX’s multi-platform viewing is duration weighted like the TV numbers are. If they are not, then viewing is not remotely comparable.

  3. Live Another Day being set up as a “limited series event” meant that the finale could have ended any number of ways.

  4. Jean Farrow says:

    Jack surrendering to the Russians is like the way Kate Morgan stated in the beginning of the show, “He’s drawing us in”. He most definitely has a plan and I hope the writers see that and bring him back to show us.

  5. Jack Bauer and Red Reddington are The Baddest and The Best says:

    The ratings were great because the drama is awesome! Looking forward to more episodes and Jack Bauer throwing more mean old witches out windows.

  6. Mitch says:

    Please, please continue “24.” Excellent entertainment all around. Please give us more of this outstanding show.

  7. TJ says:

    Wondering if Freddie Prinze Jr. watched …

  8. MovieGeek says:

    Let’s hope a new series is commission then. Or maybe they’re just waiting for the figure for the DVDs and Blurays sales.
    C’mon, give us more Jack!!

    • JazzedKO says:

      Fox has already showed interest in more “24”. It’s up to Kiefer & Co. now…. and they sound interested. :)

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