20th Century Fox TV Ups Kurtzman, Pearson

Twentieth Century Fox Television has named Howard Kurtzman president of business affairs and Mark Pearson exec VP of brand management and digital media, studio chairmen and CEOs Dana Walden and Gary Newman announced today.

Kurtzman’s role will now include involvement with Fox 21 and Fox Television Studios, building upon his previous duties of overseeing the business affairs and legal affairs departments as exec VP. Pearson, who guided home entertainment, DVD and SVOD strategies among other responsibilities as SVP of brand management and strategy, is now tasked with leading the exploitation of the studio’s brands across all distribution channels, specifically in the digital and new media realm. He will oversee the studio’s brand management, strategy, marketing, research and music operations. Both Kurtzman and Pearson will report to Walden and Newman.

““Our business is evolving at breakneck speed, and Howard has kept us ahead of the curve at every turn, anticipating new models and adapting our agreements in innovative ways that have kept us both competitive and compelling to talent behind and in front of the camera,” Walden and Newman said in a statement, adding that “[Pearson’s] work on the digital front has kept the studio on the cutting edge of leveraging new and exciting ways to expose and exploit our content. This expanded role both acknowledges his significant contributions over the past several years and challenges him to lend his considerable talents and insights to greater aspects of our business.”

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