New tech feature adds intimacy to marketplace experience

With prexy-CEO Rod Perth at the helm, this year’s NATPE Market & Conference is rolling out a tech feature bound to make the event one of the most successful — and attendee-friendly — yet: NATPE Navigator, an online business and concierge service designed to match prospective buyers with sellers.

“Before you even arrive, you can punch in who you are, what you are selling, what you are buying,” Perth notes.

Not only does NATPE Navigator enable guests to keep abreast of happenings at the confab, Perth says, it also will help contribute to a sense of industry intimacy that the prexy assures is unparalleled.

“Our first priority is to develop a market and conference that is relevant, and leaves people saying, ‘I made deals and I met new important people to my business and I learned something new that will affect my business,’” he says. “We are delivering on this promise by bringing together (participants) from linear, digital and advertising worlds in ways that they can never find in a market or conference anywhere else.”

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