LONDON — U.K. free-TV network Channel 5 is to air music awards show the MTV EMA for the first time this year as the music channel’s parent Viacom amps up the synergies following last month’s takeover of Channel 5.
Last year’s awards, which took place in Amsterdam, attracted worldwide media coverage when Miley Cyrus smoked what appeared to be a joint on stage.
Channel 5 will air the event, MTV’s biggest international music awards show, at the same time as the show goes out on MTV. The awards, which are being hosted by Nicki Minaj at the SSE Hydro in Glasgow on Nov. 9, will be broadcast in the U.K. with a one-hour time delay at 9 p.m. GMT.
Calvin Harris, Charli XCX, Kiesza, Royal Blood, Ariana Grande, Ed Sheeran, Enrique Iglesias and Minaj have been confirmed to perform at the awards. British rock musician Ozzy Osbourne will be in Glasgow to accept the Global Icon Award. Bruce Gillmer and Richard Godfrey are exec producing the show.
The Channel 5 deal means the show will be available to view in more than 11 million U.K. homes on Channel 5 via the free-to-air digital terrestrial television service Freeview, as well as on MTV and Channel 5 in households that subscribe to pay TV services such as Sky, Virgin Media, BT Vision and Talk Talk.
David Lynn, president, Viacom Intl. Media Networks U.K., said: “It’s another example of how our high-quality content can be shared and promoted between our channels to the benefit of all.”