Mipcom: Simon Cowell Vows to Bring ‘X Factor’ Back to the U.S.

simon cowell baby

CANNES– Mipcom’s Personality of the Year Simon Cowell delivered a colorful and upbeat keynote at the Cannes confab’s jam-packed auditorium.

Interviewed by his pal Piers Morgan, Cowell, who was dressed with his trademark white shirt, confirmed he planned to bring “X Factor” back to the U.S..

“I believe that I and Fox gave up too early on ‘X Factor,'” said Cowell of the show that was canceled after three seasons. “I do know because I’m the music business that ‘X Factor’ is the best music format in the world and it only takes one artist, a Susan Boyle, or a One Direction for the whole thing to turns on its head. So I’ll be the one to bring ‘X Factor’ back to America.”

Reflecting on the underwhelming performance of “X Factor” in the States, Cowell admitted his expectations were too high. “I think the first year we made a really good series but I said it would get 20 million people and we got 12 million. If I hadn’t opened my big mouth it would have been perceived as a hit. I thought we could achieve in one year what we achieved in 10 years in the U.K.”

Cowell also said the fact the U.S. launch of ‘The Voice” – which included the mentorship element — right before “X Factor” was also a setback.

The multi-hyphenate talked about his endeavor to expand further into feature films kicking off with an animated feature based on the Betty Boop franchise, among other two animated projects.

“We’re moving slowly (in film) and with the same thinking that applies to what we do with TV. You have to find the best in their field,” said Cowell. “So when we decided to go into animation we partnered up with Animal Logic Entertainment because they had done the animation on “The Lego Movie.” They weren’t too big but they were the best in the business so we created a partnership with them.”

Added Cowell, “We’ll look at other vehicles basically designed to be successful as films but also designed to sell music — there are so many of these shows now with so many artists on that I look at something like ‘High School Musical’ and think maybe that’s the route to go now.”

Cowell also looked back on his early days in the biz. “I consider myself very lucky because I was here at Midem, the music equivalent to Mipcom 30 years ago, when I was trying to run a company and I literally didn’t sell anything during the week. I went back home pretty depressed so the fact that I’m here today talking about some of the things I’ve achieved, I feel incredibly happy. It is work but it’s also passion.”

Morgan pointed out to a world map showing that the “Britain’s Got Talent” format that Cowell also spearheaded has now been adapted in 186 countries, including for NBC in U.S. on which Morgan served as a judge. Morgan joked about the fact that the only two regions where the format hasn’t been picked up were Mongolia and half of  Papua New Guinea.

” ‘Mongolia’s Got Talent,’ it’s a no brainer,” quipped Cowell, sparking thunders of laugher from the crowd.








Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 13

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. me says:

    Simon, take a moment to remember that you were amazed by Mongolian performers at your show not only once. You are famous and very stupid.

  2. oiuyhbn says:

    wow that`s very, i mean VERY rude. There is a limit to how far the joke goes. He is a racist.

  3. Bataa says:

    It seems, that Simon doesn’t know anything about Mongolia. We have great folk songs, traditional dance that are amaze civilized humans in the West. By ignoring the whole nation, Simon telling the World who he is. God takes care of those who is proud like Simon Cowell.

  4. Bataa says:

    It seems, that Simon’s doesn’t know anything about Mongolia. We have great folk songs, traditional dance that are amaze civilized humans in the West. By ignoring the whole nation, Simon telling the World who he is. God takes care of those who is proud like Simon Cowell.

  5. mongolia says:

    simon do you know Mongolia. i think you don’t know. you only know gossip. You need to improve the knowledge about the countries of the world. especially, you need to study the history of Mongolia


    simon got talent for stole his friends wife hahaha

  7. Enkhdulguun says:

    Simon you bitch . You don’t know us. You need to open your eyes.

  8. hm says:

    Simon your joke is rude and racist. you have no brain, and your project sucks.

  9. Oyungerel says:

    I am sorry for Simon Cowell showing his ignorance of Mongolia. Why not come here and see for yourself the capacities of Mongolians. by the way, read ‘Mongol’, a UK produced prize winning book by Uuganaa Ramsay.

  10. i didnt know that simon’s so rude..i was respecting him..but now not…he can not insult us..he has no right to insult us…we’ve never done any bad things for him…but how does he know abt us and what can we do?? now i knew simon was very very very bad DOTARD !!!

  11. LOL says:

    Simon Cowell has destroyed pop music. An entire generation in the UK has grownup on his crap talent contests and refuse to buy into anything that isn’t elevated karaoke. Thank to him there’s been no generation shift, young adults listening to the same crap their mother’s rock to in the gym.

    He wants to now destroy America.

  12. dunstan says:

    Simon, do us all a favor and forget about it.

More TV News from Variety