For the first time ever, Brazilian TV juggernaut Globo is handling at Sportel Monaco, the sports media industry fair, the international broadcasting rights to some of Brazil’s top volleyball, beach volleyball and urban race competitions.
Propelled by global events such as the 2014 FIFA World Cup and the upcoming Rio 2016 Olympics Games, the focus on Brazilian sports by worldwide TV audiences is increasing.
Soccer, however, continues as the most prominent content in Globo’s sports licensing portfolio, led by the Brazilian League and Sao Paulo State League TV rights.
For Sportel Monaco, which celebrates its 25 anniversary Oct. 7-10, Globo has added more than 50 games, combining men’s and women’s matches, of the Superliga Brazilian Volleyball, the biggest sports club championship in the world.
International TV rights to Brazilian Beach Volleyball, the country’s most important beach volleyball tournament, taking place since 1991, have also joined to Globo’s catalogue.
Broadcast in HD, the urban races, whose popularity and importance is growing worldwide, include the Pampulha Race, a 18-kilometers urban circuit in Minas Gerais state’s Belo Horizonte, and Sao Paulo’s traditional Sao Silvestre Race.
Globo’s soccer package for international buyers offers Brazilian League, Sao Paulo State League and Rio de Janeiro State League TV rights plus Grand Prix Futsal, a soccer indoor championship.
Specialized programs such as “Footbrazil” and “Footbrazil Highlights.” as well as documentaries related to sports. are also included.
Latin America’s largest media conglom, Globo produces over 500 hours a year of output sports content, distributed to more than 190 countries.
Globo’s news agency NewSource Globo, a partner of Associated Press GMS in providing broadcasting services to international channels, is also attending Sportel Monaco.