Studio signs a wide-ranging deal with Southern European children TV giant
MADRID — DreamWorks Animation has signed an extensive multi-year TV output deal with European children TV giant Planeta Junior, which provides this company with more than 1,100 half-hours of DWA programming plus animated skeins for its various business areas in Italy, Spain, Portugal, Greece and Turkey.
Kicking off Feb. 10, the wide-ranging agreement includes TV series inspired by DWA franchises and future films such as the “Turbo Fast” original kids’ series.
Deal secures for Planeta Junior DWA’s series in production as part of its multi-year pact with Netflix, as well as the Dreamworks Classics library.
Continuing DWA’s international expansion in the licensing and merchandising areas, the pact also appoints Planeta Junior as DWA’s agent for consumer products inspired by both feature films and new TV properties throughout the five Southern European territories mentioned above as well as in Central and Eastern-European countries.
Founded in 2000 as part of Italo-Spanish publishing and media holding Planeta DeAgostini, Planeta Junior produces, distributes and licenses animated series such as “Maya the Bee,” “Heidi 3D” and “Sesame Street.”
“The DreamWorks portfolio is currently the best in the world and this breakthrough deal represents one of the largest commitments ever made by our company in TV content and licensing,” said Planeta Deagostini CEO Michael Bannett.
“This agreement with Planeta Junior assures that audiences across Spain, Italy and the Mediterranean will enjoy our characters for years to come. This and other recent international output agreements secure some of the world’s leading telecast platforms for Dreamworks Animation’s TV production slate and its extensive program library,” said Eric Ellenbogen, co-head of DreamWorks Classics, who lead the deal’s negotiations for the studio.
Per Ignacio Segura, Planeta Junior general manager, “this collaboration will consolidate our leading position throughout the territories in which Planeta Junior operates.”
“This exciting new alliance represents a significant franchise building opportunity as DreamWorks extends its vision as a global entertainment brand,” added Jonathan Baker, DWA’s head of international consumer products.