CW Upfront Scorecard: ‘The Flash’ Just Might Catch Lightning in a Bottle

The CW is obviously playing a somewhat different game than the other broadcast networks with its 10-hour schedule, but even so, the channel might have what looks like the surest bet to take off in the fall with its adaptation of “The Flash.” Throw in “Jane the Virgin” — which put together a charming cut-down package — and the CBS-Warner Bros.-backed junior network comes away from the latest development derby with an inordinate amount of promise.

Of course, there are a few disclaimers about “The Flash,” starrring Grant Gustin as the DC Comics speedster, starting with the fact networks tend to frontload pilots with special effects, which might not come so fast or freely once the series is on a regular production schedule. (Notably, that problem plagued CBS’ 1990 version of the character, which was for the most part quite good.)

Even so, the clips were impressive, and Gustin appears to have perfectly captured a Peter Parker-like response to being an ordinary young guy suddenly saddled with the whole “great power equals great responsibility” thing. The 8 p.m. Tuesday timeslot also seems like a perfect choice, especially with ABC relocating “Marvel’s Agents of SHIELD” to 9 p.m.

The same largely goes for “Jane the Virgin,” about a young woman (Gina Rodriguez) who has stayed chaste at the urging of her grandmother, only to be accidentally artificially inseminated. The show looked funny and sweet, with the only mild hiccup being the tittering Rodriguez’s “no sudden moves” neckline elicited from the crowd at the network’s upfront screening in L.A.

CW also had a pair of midseason shows with potential in “The Messengers” and “I Zombie,” and if the channel opted to bring back “Hart of Dixie” and “Beauty and the Beast” as backups, well, nobody’s perfect.

Mostly, the mix of supernatural, superhero and teen soap dramas does appear to have broadened CW’s profile, as President Mark Pedowitz suggested, after having once perceived as being little more than ABC Family with a higher smut quotient.

Again, development is a little easier when you can afford to be this targeted about it, but that doesn’t undermine the fact CW — based on first impressions, anyway — has as good a shot as anyone from this new freshmen class of catching lightning in a bottle.

Grade: B+


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  1. TONY says:

    CW/Warner should stop wasting money on silly TV shows and invest in JL movie.

  2. Dustin Harms says:

    If it really stays on Tuesday its a fail. It needs to be 8pm Wednesday, right after Arrow. You lead in with a similar show. Why do you think NCIS and NCIS:LA are 1 and 2 in top rated dramas. Why did Once Upon a Time in Wonderland fail, because it didn’t follow Once Upon a Time. Tuesday is NCIS day I would bet New Orleans gets the 9pm slot making it 3 hours of NCIS. Wednesday should be DC day, Arrow at 7pm Flash at 8pm then switch to Fox for Gotham at 9pm.

    Ok I’m done ranting.

    • Jackson says:

      First, you are wrong. NCIS:LA was moved to Monday so you don’t have 3 hrs on Tuesday.
      Second, not every show has a perfect pair. Flash is the most promising new show they have coming out this Fall and it already has great word of mouth. This show will stand on it’s own. and has the best chance of all the new CW shows of surviving.

    • lotrfan says:

      Wrong. When Arrow first aired, it was paired with supernatural. Supernatural has more viewers than Arrow. Ergo supernatural is a better choice.

  3. DanZee says:

    Flash is being down by the same folks who are doing Arrow. Seeing how that show really improved this year as the writers concentrated on truly evil super villains and pure comic book plots, The Flash could really be good.

  4. allword says:

    The Flash TV series looks promising. I hope it does not outrun its trailer.

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