Emmys Top Twitter TV Ratings, But Can’t Compete With Oscars

Emmy Awards Ratings
Lester Cohen/WireImage

The Emmy Awards topped Nielsen’s Twitter TV ratings Monday night, beating out “Love & Hip Hop: Atlanta” on VH1 and “WWE Monday Night RAW” on USA. More than 1.1 million tweets from 370,000 unique authors were seen by a unique audience of 8.8 million people, resulting in 207.1 million total Twitter TV impressions.

It was enough to win the night, with “Love & Hip Hop: Atlanta” coming in second with 974,000 tweets from 174,000 authors for a unique audience of 1.9 million people, but falls short of the 2014 Academy Awards on ABC. The Oscars resulted in 11.2 million tweets from 2.8 million unique authors, for an audience of about 13.9 million people and 1.04 billion total Twitter TV impressions.

The Oscars featured host Ellen Degeneres’ selfie tweet with Bradley Cooper, Jennifer Lawrence, Meryl Streep, Julia Roberts, Brad Pitt and others, which was retweeted nearly 3 million times by the following afternoon and temporarily caused the social media site to temporarily crash.

The full list of Nielsen’s Twitter TV Ratings top five from last night can be seen below.

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  1. JE says:

    The reason it doesn’t meet / beat the Oscars is because it is NOT a serious platform. The only serious event which took place during the whole program wa the young lady who sang during the Memorial for all of the Actors and Actress who passed away since last years Emmy awards, ending with a picture of Robin Williams, which Billy Crystal did a short and profound Tribute of. Otherwise the Weird Al short was a joke (yeah, I know he’s famous for his Parody’s), some of the non-speeches were a return to the long-drawn-out Susan Lucci episodes from every time she wasn’t nominated OR lost a nomination for.
    And worst of all (great for Breaking Bad) was the categories. Example: for Comedy: Big Bang Theory, and Black the New Orange. Where as in years past Comedy would have actual comedic shows such as: Two and a Half Men (original); 3rd Rock from the Sun; Alice; Candid Camera (original); Futurama, and the Office. Those would have been TRUE to form Comedy Categories. Not COMEDY / Drama series. There was one winner who went through the effects of dressing up to be in tennis shoes. Another winner was wearing a stunning front drop (barely there) black dress, but took her shoes off to “run” up to the stage to get her award. The program was either running ahead of schedule, or someone didn’t plan the Q/A’s very good. A pair of presenters seemed to not know which category they were presenting without the “Prompter”, nor where to stand before escorting the winner off the stage. Speaking of off the stage, was it really necessary to have the four (4) separate Camera views of the behind the show scenes? Why wasn’t the announcer allowed to be seen on stage, or the Host actually being a host and not an in-between-introduction host?
    It is a good thing I had to record the program, otherwise I would have been bored spit-less between the impromptu feel of the Emmy’s, and the commercials – which is what the Emmy’s seemed to me to be similar to, one very long dragged out commercial, and then a beautiful, short memorial, and sweet tribute, with more commercials, and Emmy credits.

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