E! continues its nuanced and groundbreaking coverage of the Emmy Awards red carpet this year with the Clutch Cam, which features close-up shots of all the hottest purses and bagwear of the stars.

The celebrity and style network has previously used innovations like the Glam Cam and the Mani Cam to compete for the juiciest, most exclusive, red carpet moments that will make it stand apart online and through social channels.

Social media has been a strong focus of red carpet coverage at this year’s ceremony. Twitter mounted a zip-line camera for all manner of overhead shots of the red carpet and other social channels have also gotten involved this year. Early reports, though, seem to indicate the zip-line cam at least hasn’t made much impact — leaving the Clutch Cam to jump out as the early victor of inventive camera shots.

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