‘Breaking Bad,’ Julia Louis-Dreyfus Get Emmy Love from Social Media

Emmys Just One More Event in
Michael Tran/FilmMagic

Social media showed its love for “Breaking Bad” and “Veep” star Julia Louis-Dreyfus during Monday night’s Emmy Awards, according to data provided by research firm Mashwork.

The research looked at the 391,114 out of 1,101,721 tweets on the night that showed an emotional reaction to the ceremony and recorded data starting from three hours before the initial broadcast to three hours after it ended. Over 8% of all emotional tweets during the evening mentioned either “Breaking Bad,” its lead actor in a drama winner Bryan Cranston or its supporting actor in a drama winner Aaron Paul. In the final 10 minutes of the broadcast, when the AMC drama received the top drama trophy, there were 27,278 total tweets with emotional reactions — the highest 10-minute segment of the night.

SEE ALSO: Emmys Top Twitter TV Ratings, But Can’t Compete With Oscars

Cranston was involved with another social media highlight earlier in the night when he intercepted Louis-Dreyfus with a dramatic kiss on her way to the stage to accept the Emmy for lead actress in a comedy.  The five-minute span elicited 4,000 tweets about the actress, with 2,000 giving an emotional reaction. On the night, more than 15,000 tweets included an emotional reaction to Louis-Dreyfus, with 51.6% expressing love and 21.9% congratulating her on the award.

Host Seth Meyers drew mixed reactions, with 4% of all tweets containing an emotion mentioning him. 32.7% of those tweets said something about his performance being the “best,” while 16.3% opted for “WTF” and 12.8% went with “hate.” “Weird Al’s” musical segment and Sofia Vergara’s moment rotating on a dais also drew split opinions, with over half of the reactions to the musician wondering “WTF” and 17.7% of reactions to the “Modern Family” actress expressing “hate.”

SEE ALSO: Inside Emmy Night’s Wild and Glamorous After-Parties

The segment of the evening devoted to Robin Williams caused a spike in reactions with the word “beautiful,” with the five-minute time period of the tribute drawing 3,294 tweets with that term out of a total 12,709 tweeted reactions.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety