HONG KONG — British drama titles from the British Broadcasting Corporation are doing increasingly well in South East Asia, a market which has previously concentrated its acquisitions on natural history content.
On the first day of the MIPCOM TV rights market in Cannes, BBC Worldwide, the commercial arm of the BBC, announced several sales in SE Asia.
With Malaysian broadcaster Ntv7 it has struck deals for “Sinbad,” a modern reinvention of the legend from the Arabian Nights; fantasy drama “Atlantis;” and “The Musketeers,” a contemporary take on the “Three Musketeers” classic French novels. “The Musketeers” and “Sinbad” are the first international dramas aired by ntv7 in its primetime slot.
Deals with Singapore’s MediaCorp include “Orphan Black,” a BBC America sci-fi series, featuring Tatiana Maslany as several identical people who are revealed to be clones; and “Fleming – The Man Who Would Be Bond,” a drama depicting the real story of Ian Fleming. They will play on the group’s Channel 5 and a-ok (arts on okto) English-language channels.
In Thailand BBC Worldwide struck deals with MONO29 and third-party content aggregator STG Mediaplex spanning the Benedict Cumberbatch-starring “Sherlock,” and “Ripper Street,” a crime drama set in the back streets of Victorian London.
Other deals involved Kompas TV in Indonesia.
“The success of British dramas like ‘Sherlock’ in the region has brought the spotlight to BBC’s drama slate as viewers now recognise the quality and originality of British drama,” said Monty Ghai, SVP & GM South East Asia.