“It’s like a fairy f–kin’ tale!” declared producer Joey Parnes Sunday night, clutching the Tony Award he’d just won.
It was rather ungentlemanly language at the Tony party for the night’s winning musical, “A Gentleman’s Guide to Love and Murder.” But who can blame him?
Creatives worked on the tuner over a decade of struggles that included a daunting legal battle. Parnes bet the show would do well on Broadway, but despite its rave reviews, it spent most of the winter posting lackluster sales.
Now, however, Tony seems to be granting a happy ending. Parnes said “Gentleman’s Guide” had 37 sold-out performances since the tuner earned a pack-leading 10 nominations on April 29. At the show’s post-Tony shindig, held outdoors at the Rockefeller Center rink, Parnes was delighted to note that as of two hours prior — that is, within an hour of the musical’s big win on the kudocast — the show had already logged some $100,000 in advance sales. So, the gentlemen in the crowd had no problem forgiving him a little coarseness.
The “Gentleman’s Guide” party was just one of the evening’s swirl of events after the Tony ceremony. The official fete happened at the Plaza Hotel, which saw partyhoppers — including “Gentleman’s Guide” composer Steven Lutvak, acting nominee Anika Noni Rose and Jujamcyn Theaters prexy Jordan Roth — clinking glasses both in the hotel’s fancy Palm Room and downstairs at the high-class food court, where some partygoers (okay, this one) had to be pried away from the all-you-can-eat foodie heaven.
“Hedwig and the Angry Inch,” “Beautiful” and “All the Way” — all among the night’s high-profile winners — each had a separate party the way “Gentleman’s Guide” did. But in recent years, the biggest all-hours, when’s-breakfast affair tended to happen at the Carlyle Hotel, where Broadway praisery O+M Co. threw its party this year in three separate venues (two restaurant spaces and one suite upstairs).
Stars such as Zachary Quinto and insiders including the exec team of marketing company SpotCo. helped make the affair a crowded, sweaty one. But that’s okay — it was still a perfectly comfortable place to watch the sun come up.