Tom Cruise is known in Hollywood as one of the hardest working stars in the business. At last year’s Produced By Conference, he claimed to have come up with the idea of holding red carpet premieres in cities all over the world. He’s about to outdo himself for the premiere of Warner Bros.’ “Edge of Tomorrow,” traveling to three cities — London, Paris and New York — in a single day.
The May 28 premiere will start in London for a 7 a.m. red carpet (!!!) followed by a 9 a.m. screening. Cruise, his co-star Emily Blunt, director Doug Liman and select press will then travel to Paris for a 2 p.m. red carpet and 4 p.m. screening. The final red carpet is scheduled for 10 p.m. in New York, with the screening to start by 11:59 p.m. With a running time of 113 minutes, it’s doubtful Cruise and company will be able to catch the movie on the European continent. The itinerary follows the arc of the movie, as Cruise and Blunt relive a time-looped day starting in London facing alien invaders.
Fans can follow the premiere(s) via live stream and social media with the hashtag #EOTlive.
Even as Cruise’s box office draw at home is fading, his star power overseas seems undiminished. His last film, “Oblivion,” topped the domestic box office at $37 million last April, but bowed even more strongly overseas with $60 million in its first weekend. The film cumed $286 million, with $197 million accounted for internationally. Cruise promoted the film in Beijing (even climbing the Great Wall), Tokyo, Taiwan, London, Dublin, Vienna, Moscow, Rio and Buenos Aires.
“Edge of Tomorrow” opens in the U.S. on June 6.