Tom Cruise to Visit Three Countries In One Day for ‘Edge of Tomorrow’ Premieres

Tom Cruise is known in Hollywood as one of the hardest working stars in the business. At last year’s Produced By Conference, he claimed to have come up with the idea of holding red carpet premieres in cities all over the world. He’s about to outdo himself for the premiere of Warner Bros.’ “Edge of Tomorrow,” traveling to three cities — London, Paris and New York — in a single day.

The May 28 premiere will start in London for a 7 a.m. red carpet (!!!) followed by a 9 a.m. screening. Cruise, his co-star Emily Blunt, director Doug Liman and select press will then travel to Paris for a 2 p.m. red carpet and 4 p.m. screening. The final red carpet is scheduled for 10 p.m. in New York, with the screening to start by 11:59 p.m. With a running time of 113 minutes, it’s doubtful Cruise and company will be able to catch the movie on the European continent. The itinerary follows the arc of the movie, as Cruise and Blunt relive a time-looped day starting in London facing alien invaders.

Fans can follow the premiere(s) via live stream and social media with the hashtag #EOTlive.

Even as Cruise’s box office draw at home is fading, his star power overseas seems undiminished. His last film, “Oblivion,” topped the domestic box office at $37 million last April, but bowed even more strongly overseas with $60 million in its first weekend. The film cumed $286 million, with $197 million accounted for internationally. Cruise promoted the film in Beijing (even climbing the Great Wall), Tokyo, Taiwan, London, Dublin, Vienna, Moscow, Rio and Buenos Aires.

“Edge of Tomorrow” opens in the U.S. on June 6.

 

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  1. AlanHB says:

    “The film cumed $286 million”

    Impressive!

  2. Kara Marshall says:

    Does anyone know which cinema the London red carpet event will be at please? X

  3. JD says:

    Why doesnt he do the same as what Russell Crowe did for Noah? He went to Dublin, Edinburagh and London in the one day. Think New York was another day. Would be a lot easier to manage.

  4. B says:

    Conceptually interesting marketing strategy, but probably would’ve been a lot easier when Concorde was still flying — thinking Minority Report, London 7am – Paris 2pm – New York 6pm, possibly with time left over to squeeze in a premiere in LA around 11:00pm if you had him hop in a Cessna Citation X (Mach .935 with a service ceiling of 51,000 ft).

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