Ex-Ad Man’s Bone Appetite Program Helps Seniors and Their Pets

Bone Appetite
Dan Doperalski

A dog may be a man’s best friend, but for home-bound seniors, a dog can be an only friend.

Brian Daly discovered that senior citizens receiving aid from St. Vincent Meals on Wheels — one of the nation’s largest privately funded nutrition programs for low-income seniors, which delivers 4,000 meals daily — were so devoted to their furry friends that they would share their delivered meals with them and go to bed hungry. Since creating Bone Appetit in late October, Daly’s program has provided 4,600 pounds of dry pet food for cats and dogs in 78 of the Los Angeles households served by St. Vincent.

“If he was my only companion,” Daly said, looking at Gunner, his English Labrador Retriever, “I would (eat less) so that he was OK, and I know that’s what’s going on with these seniors.”

Aside from delivering food monthly, the program also provides free basic veterinary services, including rabies shots, teeth cleaning and nail trimming.

Daly, an independent marketing consultant who previously brokered entertainment deals for Ford and Lincoln as senior VP at the Team Detroit ad agency, said a member of the Ford family has contributed a “healthy chunk” to the program, helping the org get halfway to it goal of raising $20,000. He’s hoping to one day expand the program into other cities.

“It’s not just about physical nourishment,” he says. “The companionship and love of that pet also nourishes them.”

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  1. Cory Cantaloupi says:

    Thank you for what you’re doing, Brian! What a great cause! Anything I can do to help, I’d be happy to!

  2. Leon says:

    Does the “Bone Appetite” program accept donations? If so, how? I don’t see any link from the article.

  3. Renee Riley says:

    I love to read and hear about programs likes this who looks out for people and their dogs.That is so awesome. Thank you for caring about both them:-)

  4. Brian Daly says:

    Thank you for asking. The site is: http://www.stvincentmow.org/support-our-work/bone-appetit/ Please pass this on to anyone you know who is passionate about animals and of course impoverished Seniors. Thank you for your help and generosity. ~ Brian Daly

  5. Wiggy Woo says:

    I wish the author had provided a website link to Mr. Daly’s charity, Bone Appetit(e) spelled both with the end without in this article. I cannot find anything online.

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