Peter Grosslight, a major figure in the music representation field who was most recently WME’s head of global music, died Thursday at his home in Bel-Air of pancreatic cancer. He was 68.
“Peter was a true gentleman, whose generosity and unique sense of humor will be deeply missed. He was a pioneer in our industry and represented some of the greatest performers of our time,” said WME co-CEOs Ari Emanuel and Patrick Whitesell. “In addition to being a tremendous agent, he served as a valuable mentor to many of us. It was a privilege to work with him.”
Clients that Grosslight repped during his long career in the music biz included Joan Baez, Charlotte Church, the Eagles, Whitney Houston, Journey, Luis Miguel, Tom Petty, Brian Setzer and Carly Simon.
Grosslight worked for WME and its predecessor WMA for more than 20 years. He founded the Regency Artists agency in 1974, which became Triad Artists, a vibrant and successful agency in film, TV and music in the 1980s and ’90s. WMA acquired Triad in 1992.
During his Triad days, Grosslight helped expand the reach of artists by packaging major TV specials on behalf of Tina Turner, Roy Orbison and Steve Winwood, among others. He drove the agency’s investment in the Lollapalooza tour and helped in its expansion overseas. In 2007, Grosslight led the charge for WMA to expand its music operations in London.
A native of Los Angeles, Grosslight was known as an avid outdoorsman who also enjoyed golfing, fishing and shooting. After he was diagnosed with cancer, Grosslight organized a benefit concert, A Night at the Forum, that featured performances by Joan Baez and the Eagles, among others. The January event raised $13 million for the Lustgarten Foundation, which supports medical research into pancreatic cancer.
Grosslight’s survivors include his wife, Carolyn, and two children, Samantha and Charlie. The family requests that donations be made in Grosslight’s memory to the Bethpage, N.Y.-based Lustgarten Foundation.