Over 5.5 million viewers tuned in for the event, roughly doubling the net’s prior week’s average with series programming.
The show aired over 150 iHeart radio stations across the country and included performances by Pharrell, Pitbull, Luke Bryan, Bastille, 30 Seconds to Mars, Kendrick Lamar, Ariana Grande, Blake Shelton, Ed Sheeran, Shakira and Arcade Fire.
Rihanna was the big winner of the night, taking home the most awards – including artist and song of the year with “Stay.”
The awards generated 7.7 billion social impressions throughout the voting period and on the day of the show, with 1.8 million social media users taking part in the iHeartRadio Music Awards conversation.
“The feedback from artists, music labels, and most importantly, fans and viewers made it clear that the new approach we took in creating a show truly powered by the fans could deliver results,” said John Sykes, president of Clear Channel and exec producer of the show.