Tupac Shakur Musical ‘Holler if Ya Hear Me’ Flops on Broadway

Holler If Ya Hear Me closing

Broadway’s Tupac Shakur musical “Holler if Ya Hear Me” won’t be heard after July 20, when the sales-challenged new show will close following several weeks of dire box office.

Just last week producers had vowed to keep the show open for as long as they could, while acknowledging that if weekly receipts continued to come in as low as they have since the musical began previews in early June, then the production’s lifespan wouldn’t be long.

Producer Eric L. Gold had hoped to raise an additional $5 million to sustain the show, while swinging big with a major marketing gambit in order attract attention. That initiative never came together.

“Holler if Ya Hear Me,” an original story with a score drawn from the work of late rap great Shakur, was an ambitious project for Broadway, where the traditional audience demographic skews older and white — and less open to a hip-hop tuner than a young crowd might be. Aiming high, the production’s backers opted to open cold on Broadway without an out-of-town tryout or a national tour to markets that might prove more receptive to the title.

Since the tuner began previews June 2, weekly sales have scraped bottom, never once breaking the $200,000 mark. Last week attendance came in at just 45% of overall seating capacity. Reviews were mixed, and none were glowing enough to move the needle at the box office.

The $8 million musical will shutter at what amounts to a total loss. The shuttering will leave Broadway’s Palace Theater vacant, with the venue’s next tenant not yet locked.

 

 

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  1. usually when you are very different from the norm it takes time for people to gravitate. Unfortunately, in this business you have to hit it out the park initially to sustain.

  2. Althea Abbott Barnes says:

    I was in the audience of the July 11th show. I loved it. The singing and the performances were great. I think they need just a little bit longer to advertise and the people will start coming out.

  3. Gemini Slim says:

    That Was A Terrible Idea To Begin With.

  4. Four reasons: 1) Tupac’s core fans do not want to pay Broadway ticket prices for a show that doesn’t include Tupac himself, 2) The typical paying customers of Broadway shows know very little about Tupac, 3) Producers waited too long after Tupac’s death to mount this show, 4) The show should have featured some of the top rappers of Tupac’s era.

  5. THIS SHOW WAS FANTASTIC!! I AM SO SORRY IT IS CLOSING. WENT TO SEE IT FRIDAY NIGHT & I WAS OVERCOME WITH THE STORY LINE & HOW TUPAC LYRICS & MUSIC FIT INTO THE WHOLE SCHEME OF THINGS. ANYBODY WHO DOESN’T LIKE THE SHOW ISN’T INTO TUPAC & ALSO DOESN’T WANT TO SEE OUR FOLKS GET A SHOT AT BROADWAY

  6. Rica0166 says:

    GOOD, bad ideal anyway…. Now may he RIP! Im sure he wouldn’t want any parts of that madness!

  7. Redbird says:

    Terrible premise for a show, not appropriate for Broadway at all.
    And racism isn’t clever, Phineas Furburger.

  8. mmercier says:

    What a loss to Americans cultural development. Perhaps tha kenyan can kicknin the cash for a live performance in the oval office.

  9. John Butala says:

    Gee whiz, imagine that….people don’t want to pay to listen to utter crap on Broadway. Who would have thought that? (snicker)

  10. Nastizia says:

    Some things just need to be left alone

  11. Fre says:

    Uh… I don’t think it’s lack of audience first…. I’d say it’s the material.
    Memories can be much richer than reality.

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