Rhythm Is Gonna Get Broadway as Estefan Musical Targets a Fall 2015 Opening

“On Your Feet!,” the brewing musical about the lives and careers of Gloria Estefan and Emilio Estefan, has mapped out a conga-line to Broadway, with producers of the tuner planning a Chicago try-out next summer ahead of a fall 2015 opening on the Main Stem.

“Kinky Boots” director-choreographer Jerry Mitchell has signed on to helm the previously announced project, while Sergio Trujillo (“Memphis”) choreographs and Alexander Dinelaris, the playwright (“Red Dog Howls,” “Still Life”) who wrote the book for the West End musical adaptation of “The Bodyguard,” pens the book.

“On Your Feet!” pencils in its Broadway intentions just as Carole King bio-musical “Beautiful,” another Rialto title capitalizing on the appeal of a well-known song catalog, has grown into into one of the spring season’s strongest sellers. The Estefan project also has the potential to bring in the Estefans’ international fans, particularly from Latin American, the way Ricky Martin tapped that demo with his toplining appearance in the Broadway revival of “Evita.”

The Estefan musical will chronicle the bio of the Estefans, both of whom were born in Cuba before emigrating to Miami. Gloria Estefan rose to music stardom on the backs of well-known hits including “Conga,” “Rhythm is Gonna Get You” and “1-2-3,” while her musician-producer husband has played a role in the career of his wife as well as of Ricky Martin, Jennifer Lopez, Marc Anthony and Shakira, among others. The musical will feature familiar tunes as well as new songs by the pair.

The Nederlander Organization, which owns nine Broadway houses, produces “On Your Feet!” with Estefan Enterprises. Bernie Yuman (“Siegfried and Roy”) exec produces.

“On Your Feet!” aims to take a stand on Broadway in fall 2015 in a Nederlander theater to be determined based on availability. The venue for the Chicago tryout also has not yet been set.

 

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