Broadway Musical ‘Matilda’ Turns a Profit

Matilda recoup

Broadway musical “Matilda” has recouped its $16 million capitalization costs, according to the show’s producers, officially making the strong-selling family show a hit.

After recoupment, all subsequent box office revenue (minus weekly running costs and other ongoing expenses) will funnel back to producers and investors as profit. The shift into the black comes after the musical began performances on Broadway some 19 months ago — which sounds like a long time but these days is actually par for the course for large-scale musicals with significant capitalization and running costs.

The transfer of the London hit snowballed into a major sales magnet soon after it opened in spring 2013, during a period of a couple months that yielded an unusually robust crop of crowd-pleasing musical titles. (Four of those titles — “Kinky Boots,” “Motown,” “Matilda” and “Pippin” are still on the boards, although “Pippin” will shutter at the end of the year, around the same time that “Motown” will go on an extended hiatus.) “Matilda” posted million-plus weeks for the rest of 2013, and although box office has become somewhat more erratic in recent weeks, the production continues to log strong numbers, especially during frames when family-oriented tourists are in town.

The tuner got a significant publicity boost from its status as a serious Tony Awards contender during the 2013 race. “Kinky Boots” ultimately nabbed the top award, but “Matilda” still walked away with four trophies and snagged a prime slot for its performance segment during the Tony telecast that year.

The London incarnation of “Matilda,” which originated at the Royal Shakespeare Company before moving to the West End, is still on the boards, and the tuner is on tap to open in Australia next summer. The North American tour launches in May.

Based on the novel by Roald Dahl, “Matilda” centers on a young girl who outwits her self-involved parents and a monstrous schoolteacher with her sharp mind. Matthew Warchus directs a stage adaptation with book by Dennis Kelly and music by Tim Minchin.

Last week, a Thanksgiving feast for almost every show on the boards, “Matilda” pulled in a robust $1.45 million.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading