Yankees play “Bronx Bombers” has struck out at the Broadway box office, with dismal sales prompting producers to post a closing notice for the end of this week.
The play, a fantasy-infused look at the New York Yankees that features an imaginary dinner gathering of all the team’s greatest players, has struggled to attract audiences since it began perfs Jan. 10. The show has so far spent every week of its run well below the $200,000 mark; last’s week best-yet tally, $177,559 for audiences averaging 63% of capacity, repped just 24% of the production’s gross potential.
“Bronx Bombers” is the third sports-centric title from producers Fran Kirmser and Tony Ponturo, whose ambitious goal is to bring the lucrative sports-fan demo to Broadway. All three of the duo’s projects have been backed by the sports leagues related to each respective play’s subject matter (with “Bronx Bombers” supported by Major League Baseball), but none of the productions have snowballed into hits.
Kirmser and Ponturo’s first outing, pigskin bioplay “Lombardi,” carved out a season-long run in the 2010-11 season but didn’t manage to recoup. Hoops rivalry tale “Magic/Bird” shuttered quickly in 2012.
Eric Simonson, helmer and scribe of “Bronx Bombers,” also wrote “Lombardi” and “Magic/Bird.” “Bombers” opened Feb. 6 to so-so reviews, with a cast led by Peter Scolari as Yogi Berra.
Production will shutter at Circle in the Square March 2.