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Broadway’s ‘Glass Menagerie,’ Starring Zachary Quinto, Turns a Profit

Acclaimed revival recoups its $2.6 million capitalization, according to producers

The current Broadway revival of Tennessee Williams’  “The Glass Menagerie” has recouped its $2.6 million in capitalization costs, according to producers, allowing producers and investors to turn a profit from the box office revenue in the weeks ahead.

The production, helmed by John Tiffany (“Once”) and starring Cherry Jones and Zachary Quinto, earned nearly across-the-board raves from critics when it opened Sept. 26. Since then weekly sales have stayed above the $500,000 level (and broke $700,000 per week during a few frames in October) — healthy tallies for a nonmusical in one of Broadway’s smaller theaters, even if it doesn’t match the kind of B.O.-busting numbers logged by recent star-driven juggernauts “Betrayal” (starring Daniel Craig and Rachel Weisz) and “700 Sundays” (with Billy Crystal).

Celia Keenan-Bolger and Brian J. Smith also star in the play about a fragile young girl, her restless brother and their fiercely loving mother. Tiffany’s collaborator on “Once,” choreographer Steven Hoggett, serves as movement director for the revival, which originated at the American Repertory Theater in Cambridge, Mass.

Produced by Jeffrey Richards (“August: Osage County”), John N. Hart (“Once”) and Jerry Frankel, “Menagerie” ends its limited run Feb. 23 at the Booth Theater, where new play “The Velocity of Autumn” will take up residence in April.

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