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Broadway Box Office: What a Difference the Tony Awards Make

Remember when “A Gentleman’s Guide to Love and Murder” was having trouble selling tickets?

That phase may have passed, at least for a while: After the notching four Tony wins Sunday night,  the musical was on track to rake in more than $900,000 by the end of the day Monday, according to legiters associated with the show.

The Tonys also spruced up sales at “Beautiful” and made wishes come true at “Aladdin,” according to sources familiar with the box office of those shows. Both the Carole King musical and the Disney Theatrical offering, which scored awards for lead musical actress (Jessie Mueller) and featured musical actor (James Monroe Iglehart) respectively, were on their way to wrapping $1 million apiece by the end of the day Monday.

All three titles also are primed for international incarnations, with “Gentleman’s Guide” and “Beautiful” both likely to head to London and Disney in talks for a quartet of productions around the globe.

Even before the nationally televised boost of the Tony telecast, “Beautiful” ($1,152,112) and “Aladdin” ($1,286,953) logged best-yet weekly sales for the sesh ending June 8. Ditto four-trophy winner “Hedwig and the Angry Inch”  ($1,021,708 for seven perfs), while “Gentleman’s Guide” ($733,879) reported one of its strongest tallies so far and played to full houses.

In general last week was a healthy one on the Rialto, with the Broadway cume upticking to $28.3 million for 36 shows now running. Attendance also stepped up a bit to 279,158, or 82% of the Street’s overall capacity.

Among individual shows it was a mixed bag of gains and declines, although few shifts were notable in either direction. The 22% drop at “Lady Day at Emerson’s Bar & Grill” ($392,910) was a big one, but producers likely aren’t too alarmed now that its toplining star, Audra McDonald, attracted theatergoers’ attention with a historic sixth acting win.

With the Tonys out of the way, it now remains to be seen just how much momentum the winning shows will be able to hold onto in the coming weeks.

Meanwhile, Tupac tuner “Holler If Ya Hear Me” ($148,964 for seven previews) faced the unenviable challenge of starting previews in the midst of Broadway’s awards hoopla, starteing predictably slow as the title got lost in all the kudo-centric activity of the frame. Maybe the shoutout director Kenny Leon, who picked up a trophy last night for “A Raisin in the Sun” ($1,226,464), gave to “Holler” from the podium will help the new musical attraction some attention.

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