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Broadway Box Office: Tourism, Tonys Keep ‘Gentleman’s Guide’ on the Rise

It only took eight months, but “A Gentleman’s Guide to Love and Murder” is finally inching closer to hit-show numbers.

After sweating out an entire season of slow to middling sales, producers of “Gentleman’s Guide” ($901,366) can celebrate the fact that the tuner’s Tony wins have at last prodded audiences to take notice of the show. Last week sales topped the $900,000 mark, which is pretty robust for a production playing in a 907-seat house.

If “Gentleman’s Guide” can keep it up, the title could find itself rubbing shoulders in the millionaires’ club — which last week boasted a whopping dozen members as tourists sustained Broadway’s healthy overall attendance (283,503 theatergoers in total, or 88% of capacity).

“Gentleman’s Guide” wasn’t the only awards-season fave to see ticket demand rise. Bryan Cranston starrer “All the Way” ($1,425,001), benefiting from auds shelling out to catch the show before it closes at the end of the month, set a new all-time sales record for a new play on Broadway.

“All the Way” reported an average price paid per ticket of about $133, while Carole King bio-musical “Beautiful” ($1,196,533) approached $145 per ticket and Neil Patrick Harris topliner “Hedwig and the Angry Inch” ($1,069,433 for 7 perfs) hit $148. “Lady Day at Emerson’s Bar & Grill” ($575,156), meanwhile, logged its best box office tally so far.

The summer tide of high sales kept the perennials going strong too, with “The Lion King” ($2,098,868) and “Wicked” ($2,027,347) each breaking $2 million, and old-timer “The Phantom of the Opera” ($1,030,511) posting gains from out-of-towners checking out a title that’s become a Rialto landmark.

B.O. rose at the vast majority of productions on the boards last week, and the dips were, for the most part, negligible. Overall Main Stem cume came in at $29.8 million for 34 shows, about on par with the prior week.

Among the frame’s comings and goings, Terrence McNally play “Mothers and Sons” ($253,788) picked up a bit of last-minute biz before it shuttered June 22, while Tupac Shakur tuner “Holler If Ya Hear Me” ($170,652) gained only slightly in its opening week. Now it faces an uphill battle to turn heads in a crowded market.

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