Broadway Box Office: Tony Awards Steer Tourist Traffic to ‘All the Way,’ More

All the Way Tony Awards Broadway

Summer tourism helped tune up Broadway ticket sales last week, as Tony Awards attention prodded demand at titles including “All the Way,” “A Gentleman’s Guide to Love and Murder,” “Hedwig and the Angry Inch” and “Beautiful.”

As overall Rialto attendance upticked by about 8,000 (to 287,375 across all of the Main Stem), theatergoers steered toward the titles that earned awards-season love. Fresh off its Tony wins for best play and for topliner Bryan Cranston, “All the Way” ($1,229,459) jumped a whopping 30% as ticketbuyers hurried in to catch the show before its June 29 closing. “Beautiful” ($1,170,050) and “Hedwig and the Angry Inch” ($1,071,625) each set B.O. records at their respective venues, while the Tonys’ top new musical winner, “A Gentleman’s Guide to Love and Murder” ($851,262), posted its highest weekly sales ever and saw its average ticket price jump by $20 to $121.89.

“A Raisin in the Sun” ($1,290,437), which scored a trio of Tonys including the play revival laurel, played its final frame and went out on a high note, but that show, powered by a starry cast lead by Denzel Washington, never needed much help at the box office.

The frame’s millionaires’ club spilled out beyond the Top 10, with 11 title earning more than $1 million each — five of which, including “Aladdin” ($1,332,136) and “Les Miserables” ($1,038,249), were productions that opened in the last six months.

Musical “After Midnight” ($567,578) also rose but by less than might have been hoped for the first week of soul legend Patti LaBelle, beginning her stint as the show’s guest star. Such soft numbers seem to confirm the wisdom of producers pulling the plug on the show just days after the Tonys.

The majority of productions on the Main Stem logged gains last week, with some hefty bumps at titles ranging from longrunners “The Phantom of the Opera” ($984,109) to newer fare such as “Rocky” ($761,451), rising more than 20% following a Tony telecast that showed off the boxing-match spectacle of the tuner’s finale.

Broadway cume stepped up by $1.6 million to $29.9 million for 36 shows on the boards. Attendance came in at 85% of overall capacity, with an average price paid per ticket hitting $104.

While “Raisin” as well as Lincoln Center Theater’s “Act One” ($370,426 for six) exited stage left last week, the Street’s new addition, “Holler If Ya Hear Me” ($163,586), struggled to turn heads. Producers of the Tupac Shakur musical are no doubt keeping their fingers crossed that the title’s June 19 opening night will yield the kind of reviews that will get butts in seats.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. cadavra says:

    Sorry, but a Tupac Shakur musical sounds about as interesting to the average Broadway-goer as a Duck Dynasty musical. Rule #1: Know your audience.

More Legit News from Variety