‘Veronica Mars” Jason Dohring on Returning to Logan Echolls

Say what you will about the smoldering stares of “True Blood’s” Alexander Skarsgard or “Vampire Diaries'” Ian Somerhalder, but “Veronica Mars'” Jason Dohring owns that intense, soul-melting power move. For three seasons, Dohring played Logan Echolls, the sarcastic friend-turned-enemy-turned-frenemy-turned-boyfriend-turned … of Kristen Bell’s feisty female detective. And, starting this weekend, fans of the series can rekindle that magic when they head to theaters or open their laptops to see the movie version of the popular CW show.

But before that happens, Dohring was kind enough to talk with Variety about returning to the role, getting recognized today and the Kickstarter campaign that started it all.

What was it like when they called you up and asked if you wanted to do this movie?

We completed the show in ‘07 and I walked onto another Joel Silver show [called “Moonlight”] where I was a 400-year-old vampire and could fly around the room. But we’d heard about it for years and, since it was such a long process, we didn’t think much of it. But you know, we were very supportive over all. We did this little video for Kickstarter that sort of went viral through the halls of Warner Bros. and I think we finally decided at that point that something’s happening here.

One day, I’m out in my backyard and the texts start rolling in and my mother-in-law is like, “You’ve gone viral!” I didn’t think too much of it until the next day when my dad was forwarding me articles from Time magazine and stuff like that.

Did you know much about Kickstarter or Indiegogo and those kinds of formats before this?

No, I didn’t actually. Obviously, we looked at it a really cool way to finance art projects. When we raised the money, it was like you don’t need a box office now … [and] if there’s enough support, the fans will get a really good movie that we’re really excited about.

The show has always had such a cult following. Do you think it would have lasted longer if were on today?

I think we were right on the forefront of television starting to get really good, like with “Lost” and “24” and different shows on that were starting to get witty, entertaining, gripping. All those things that TV has grown into in the last 10 years.

Obviously, our fan interaction today is Internet-based, youth generation. People come up to me and say “you’re a bad boy.”

So people come up to you on the street and calling you Logan again?

Yeah, particularly if I wear my hair spiked up. I find [the rate I get recognized] goes up one or 200% if I do my hair like that.

Other filmmakers like Zach Braff and Spike Lee have launched Kickstarter campaigns for passion projects and the response wasn’t as enthusiastic as it was for yours. Why do you think that is?

I don’t know all the particulars of that, to be honest with you, but I thought the way we did ours was really cool. Like the way Rob [Thomas, the show’s creator] thought of to do it and he was confident and ambitious from the beginning. I think it was also really manageable for people to get in with entry-level prizes … my dad actually kicked in a big donation. He’s gonna rent a theater with 50 of his friends and we’re going to see if we can get a couple of the cast members to come out for that.

I love that your dad is savvy enough to do that.

I think he had my brother do it for him.

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