‘Winter Soldier’ to Fire Asia Shot With China’s Youku-Tudou

Scarlett Johansson with the new Corvette

HONG KONG — The Walt Disney Co.’ and Marvel Entertainment’s “Captain America: The Winter Soldier” is to be co-marketed in China by Youku-Tudou, the country’s largest online video company.

Scarlett Johansson will travel to Beijing’s Sanlitun Village for a red carpet premiere event on Monday (March 24). She will also show behind the scenes footage and appear on the video outfit’s “Star Talk” program. Youku-Tudou will live stream the event to targeted subscribers.

It is one of the first times that a major Hollywood movie kicks off its Asian premiere in China, rather than Japan’s Tokyo or the South Korean capital Seoul.

For NYSE-listed Youku-Tudou, the arrangement underlines its ambitions and expands the range of partnerships it is involved with. It was previously a partner on the China launch of “Despicable Me.”

On a trip to Los Angeles last week, CEO Victor Koo was recently quoted as saying that the company is “open to discussing strategic options.” That may mean using the company’s huge reach with Chinese consumers, internet and mobile users as a platform for more Hollywood partnerships.

In financial circles his remarks were taken as also meaning that Youku-Tudou might also be looking at acquisitions or a corporate tie up with a giant such as Tencent or Alibaba.

Hollywood films can only be imported through a single channel in China and releasing is largely limited to working with a state-owned distributor. But Hollywood studios are increasingly taking a greater role in the marketing of their movies in the country.

China is now the world’s second largest theatrical box office market, last year worth a cumulative $3.5 billion.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading