Unifrance's Online Fest MyFrenchFilmFestival Draws Record

Edouard Deluc's "Welcome to Argentina" won the festival's filmmakers’ award

The Fourth edition of MyFrenchFilmFestival – the online initiative launched by promotion org Unifrance to examine VOD opportunities overseas — drew a record 4 million viewings across 205 countries, driven by results in China, Poland, Russia, Mexico and Brazil.

Fest featured a selection of 10 Gallic movies and 10 shorts subtitled in 13 languages and is available across 20 platforms.

With Youku and Tudou on board, MyFrenchFilmFestival attracted 3.5 million viewers in China, a 830% year-on increase. The short “In Seventh Heaven” (“7eme Ciel”), turning on a young male prostitute living in a project near Paris, sparked 2.5 million hits, while Alice Winocour’s period drama “Augustine,” about the relationship between a 19th century neurologist and his patient, lured 350,000 streaming.

Pay-per-view sales – ranging from $2.7 for a single film to $20.3 for the entire selection — climbed 21% to 46K streams. Through its deal with iTunes in 80 territories, the online fest lured twice as many film rentals than in 2013.

UniFrance also hosted 550 commercial screenings in the U.S. and in Russia in partnership with SpectiCast, a U.S. distributor which operates a theatrical network.

Edouard Deluc’s “Welcome to Argentina” won the filmmakers’ award, voted on by jury prexy Jean-Pierre Jeunet (“The Young And Prodigious T.S. Spivet”) and members: U.K.’s Lynne Ramsay (“We Need to Talk About Kevin”), Italy’s Marco Bellocchio (“Vincere”) and India’s Anurag Kashyap (“Ugly”).

The audience choice nod went to Samuel Collardey’s “Little Lion” based on 30,000 votes.

Namir Abdel Messeeh’s docu “The Virgin, The Copts and Me” snatched up the international press award.

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