Lionsgate Reviving ‘Twilight’ Franchise Via Facebook

Lionsgate Reviving 'Twilight' Franchise Facebook

Liosngate is reviving its powerful “Twilight” franchise by selecting five female directors to make short films based on the series’ characters.

The short films, financed by Lionsgate and its production partners, will be shown exclusively on Facebook next year.

The series will be called “The Storytellers — New Creative Voices of ‘The Twilight Saga.’” It’s backed by the Women in Film organization. The five directors will be selected and mentored by a group of judges that includes “Twilight” star Kristen Stewart and book author Stephenie Meyer. Fans will help select the grand prize winner through Facebook and crowdsourcing platform Tongal.

“The female voice is something that has become more and more important to me as I’ve worked in the film industry,” said Meyer. “I’m honored to be working with Women In Film, Lionsgate, and Facebook on a project dedicated to giving more women a chance to be heard creatively.”

The project is another example of Facebook’s continued focus on videos and images.

“More people than ever before are creating, discovering and engaging with videos on Facebook,” said Facebook VP of partnerships Dan Rose.  “This collaboration with Stephenie Meyer, Lionsgate and Women In Film is a great opportunity to engage ‘Twilight’s’ massive global audience on Facebook through an innovative premium video program.”

Liosngate CEO Jon Feltheimer and Vice Chairman Michael Burns said in a joint statement that the initiative will help the studio find a way to grow its franchises.

“We’re delighted to expand our longstanding relationship with Stephenie and confident that her participation in the Twilight short films campaign will add an exciting new dimension to the incredible world she has created as an author and producer,” the duo said. “Our partnership with Facebook and Women In Film underscores the opportunities for growing our franchises in exciting new directions, and we’re pleased to introduce fresh creative talent to the Twilight universe as part of our commitment to female empowerment in front of and behind the camera.”

The five “Twilight” films, released between 2008 and 2012, grossed $3.3 billion worldwide.

The news was first reported by The New York Times.

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  1. Annie says:

    Just saw an infographic today that in the past 5 years, only 4.7% of studio films were directed by women — so major props to Lionsgate for putting some actual ‘oomph’ into changing things in a tangible way by trying something new. Interesting experiment for Facebook as well; suppose they’re testing a new potential revenue angle, but at any rate they picked a good cause. Twilight may not be my cup of tea but I can appreciate this collaborative endeavor using a proven quantity. Sounds like a great project.

    Something about Twilight making 3.3 billion — more than all 10 Marvel films btw — delights me endlessly. Not a single dude critic on its side and it absolutely kicked down the box office traces and made way for women in a whole new genre. All those purveyors of masculine norms aka ‘film bloggers’ – talking about little Bella Swan endlessly like she’s a failure — a 3.3 billion dollar failure! Snort, my affection for Miss Swan is tantamount to the thorn she is in the status quo’s side. Go get ’em ladies.

    • Mice says:

      You seem like you’d get along great with Stephenie Meyer. She too judges things and people based solely on their monetary worth.

      The fact that you’re praising the movie based on nothing more than the fact that a woman wrote the books and starred in the movies says a lot about them and you.

      If you judged them based on, you know, how good they are (the standards you seem to hold films made by men too. Misogyny much?) you might see how awful they are.

      PS: The cast hated the story, books and movies. Robert Pattinson hated it. Kellan Lutz hated it. Kristen Stewart hated it. Anna Kendrick hated it.

  2. crystal ward says:

    When does contest start and what are they expected to do to be nominated

  3. mary says:

    I think this is a great project in terms of women empowerment in the film industry. even though twilight was not the best film ever it was a tool that aloowed other female centric young adaptations to come out and be made.

    is nice to see this actresses and directors in this kind of project wish them luck

  4. terri says:

    Amazing news. Hollywood needs more female voices and perspectives. Love the idea. With Universal taking film franchises away from a female (The Huntsman), it is really good to see Lionsgate step up and enhance the female role in Hollywood even if it’s behind the camera.

    The panel of mentors are unbelievable and understand the role of women in film from all perspectives. Kudos to Lionsgate!!!

  5. Bella says:

    Yes! Great news! I trust Kristen, she’ll chose the best directors. I can’t wait to see more of the smaller characters who couldn’t get enough attention in the original movies.

  6. Sam says:

    Helping women in the film industry. I am all for it. Great idea.

  7. anonymosme says:

    LOVE TWILIGHT, KRISTEN, AND STEPHANIE, BEST OF LUCK, LOVE YOU ALL!!!!!!

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