‘Transformers’ Chinese Sponsor Kills Partnership

Transformers: Age of Extinction Summer Movies

Beijing Pangu Investment Co., a Chinese sponsor on the upcoming release of “Transformers: Age of Extinction,” said it has ended its association with the upcoming sequel and is taking legal action.

The company owns Pangu Plaza Hotel, a high-tech real estate development that is featured in the film. However, it says that Paramount Pictures and its associates did not abide by the terms of its promotional agreement. It is barring the studio from using its logos or buildings in any promotional materials for the film.

“This has caused huge financial loss and damage to the reputation of our company,” Beijing Pangu Investment said in a statement.

“When marketing and distributing ‘Transformers: Age of Extinction,’ (the studio) is not allowed to use our company’s image, logo, our building’s inside and outside views and its recognizable elements,” the statement continues. “If already used in the film, they shall all be deleted.”

The contract was ended on June 15, and the company said it has filed court charges related to financial losses and damages to its reputation. It did not elaborate on how the partners had violated the terms of the contract.

“Pangu Plaza has a prominent placement in ‘Transformers 4’ and it looks beautiful onscreen,” a spokesman for Paramount said in a statement. “We regret that Pangu is not currently satisfied with certain aspects of our collaboration and are working to resolve its concerns.”

The heavily anticipated sequel has invested time and resources to build up an audience in China, shooting parts of the film there and scheduling a world premiere in Hong Kong and closing-night screening at the Shanghai Film Festival.

The most recent “Transformers” film earned north of $160 million in China alone, and analysts expect the latest installment will eclipse that figure.

The deal called for Beijing Pangu Investment Co.’s buildings to be featured in the movie, in return for which the investment firm would provide financial resources.

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  1. Abigail Hope says:

    This is not really Michael Bay or Paramount’s fault, but it is silly to sign a contract with greedy people! Every country in the world these days seems to worship money and enjoy making trouble!

  2. Bring hollwood home says:

    I love it. Hope it cost paramount a bundle.

  3. Mark A says:

    Perhaps this will send a chill around the executive board rooms to be wary of doing business in China.
    It my be cheap to make over there and other associated freedoms , but the Chinese always get you in the end.
    “Buyer Beware”

    • killaw says:

      Meh, the “buyer” here is the Chinese firm investing its money with an US company sued for breach of contract, dunno which nonsensical and bigoted generalities to invent from that…

      • Bo An says:

        Good point, what’s wrong with suing someone for breach of contract… I thought it’s quite popular here in the US. Oh maybe Chinese investors should be careful of the US studios from now on? But it’s just not the right way to think. To say people from a country will always do something because some other people from that country did that before is just naive and ridiculous, doesn’t sound like words from an adult.

  4. Glenn C. says:

    I doubt it will hurt anything! Anything to get an extra buck! Greed! The Chinese worship money! Along with their zillion relatives!

    • Tracy says:

      lol, because you know America doesn’t do the same thing.

      • Bo An says:

        You do have a wonderful point Tracy. And this kind of money worship is surely much worse.

      • Tracy says:

        It does get worse. Violence is pretty much ingrained in the society. They spend billions of dollars in weapons because it makes more money for them faster.

      • Bo An says:

        In that case, I did misread. But… that sounds even worse…

      • Tracy says:

        @Bo An
        I think you misread what I said. I’m saying that America worships money 24/7 and always hypocritical when they judge other countries. There are still Americans who always say that soccer players like in FIFA that they always cheat yet in their own sports like hockey and basketball, they always cheat and say nothing.

      • Bo An says:

        Oh. Really? Will forward you the story next time when I see American does it. Trust me it won’t be long. There are… how many American in this world? 313 million?

    • Bo An says:

      Nobody in the industry doesn’t worship money. And I suggest you use this “People from some country love to do sth.” structure less often, for that it reflects severe logic problem, which makes you look naive and simple-minded.

    • Phil Ayling says:

      “The Chinese worship money!”

      I don’t imagine that the money worship you ascribe to the Pangu Corp (or more correctly Chinese people as a whole) is much different than the money worship that probably controls some of the executives at Paramount.

  5. wah wah wahhhhh says:

    Oh, whatever.

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