‘Transformers 4’ Crushes Competition in Home Video Sales Charts

The big sci-fi action sequel “Transformers: Age of Extinction,” from Paramount Pictures, easily topped all three national home video charts for the week ending Oct. 5.

The film, which earned $245.4 million in U.S. theaters and ranks as the year’s No. 4 movie in terms of box office gross, shot to the top of the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, Blu-ray Disc and DVD combined, as well as Nielsen’s dedicated Blu-Ray Disc sales chart.

The Universal Studios comedy “Neighbors,” which debuted at No. 1 on both sales charts the prior week, slipped to No. 2. According to Nielsen research, “Neighbors” sold just 13% as many copies its second week in stores as “Transformers” moved its first week in stores. The disparity was even greater on Blu-ray, with “Neighbors” selling less than 7% as many units – which isn’t surprising, given that “Transformers” generated a whopping 63% of its total first-week unit sales from the high-definition format, compared to just 33% for “Neighbors.”

“Transformers” also bowed at No. 1 on Home Media Magazine’s rental chart for the week, bumping Warner’s “Blended,” the prior week’s top rental, to No. 2.

Three other new releases also debuted in the First Alert top 10: “Monster High: Freaky Fusion” at No. 6, “Chef” at No. 7 and a boxed set of all four “Transformers” films, available exclusively at Walmart, at No. 9.

Universal Studios’ “Monster High,” which bowed at No. 10 on the Blu-ray Disc sales chart, is the tenth “Monster High” TV movie. It hit home video a week before the Oct. 6 air date and two weeks after its digital release.

“Chef,” also from Universal Studios, is the critically hailed comedy helmed by Jon Favreau and featuring an all-star cast that includes Dustin Hoffman, John Leguizamo, Scarlett Johansson and Sofia Vergara. The film, about an out-of-work chef who launches a food truck business while at the same time attempt to bring his family back together, earned $31.4 million in theaters.

On Home Media Magazine’s rental chart for the week, “Transformers” and “Blended” were followed at No. 3 by Walt Disney Studios’ “Captain America: the Winter Soldier,” No. 4 by Sony Pictures’ “Think Like a Man Too” and No. 5 by 20th Century Fox’s “The Other Woman.”

Two other new releases, aside from “Transformers,” made the top 10 on the rental chart: The Millennium comedy “Are You Here” bowed at No. 6 and Sony Pictures’ “Sniper: Legacy” debuted at No. 9.

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for week of 10/5/2014:

1. Transformers: Age of Extinction (new)
2. Neighbors
3. The Fault in Our Stars
4. Godzilla
5. Captain America: The Winter Soldier
6. Monster High: Freaky Fusion (new)
7. Chef (new)
8. Frozen
9. Transformers Four-Film Collection
10. Hocus Pocus
11. Leprechaun: Origins (new)
12. The Big Bang Theory: The Complete Seventh Season
13. God’s Not Dead
14. Blended
15. Barbie and the Secret Door
16. The Amazing Spider-Man 2
17. 24: Live Another Day (new)
18. Divergent
19. Curious George: A Halloween Boo Fest
20. Brick Mansions

Top 10 Home Media Magazine rental chart for week of 10/5/2014:

1. Transformers: Age of Extinction (new)
2. Blended
3. Captain America: The Winter Soldier
4. Think Like a Man Too
5. The Other Woman
6. Are You Here (new)
7. Moms’ Night Out
8. Draft Day
9. Sniper: Legacy (new)
10. Divergent

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