‘Transcendence’ Chinese Opening Weekend Beats Domestic Box Office With $11.4 Mil

'Transcendence' Chinese Opening Weekend Beats Domestic

While Johnny Depp failed to make an impression Stateside, with his latest starring vehicle “Transcendence” belly-flopping with $11.2 million, the actor proved impactful in China, where the sci-fi pic grossed an estimated $11.4 million.

In total, “Transcendence” grossed $17.4 million from 27 overseas markets, China being the largest by far.

The Chinese weekend take — still not earth-shattering by any means — outdoing the domestic launch is an extremely rare occurrence for a wide domestic release, let alone one with someone like Depp attached.

However, the star, whose box office power is rather hit or miss depending on the film (think “Pirates of the Caribbean” vs. “The Lone Ranger”) recently made a first-time personal appearance in Beijing to promote the film. Moreover, Alcon, which produced and financed the movie for $100 million, released an exclusive 3D version of the film for Chinese audiences.

As proof, Imax contributed a significant chunk of the film’s China gross from only 180 locations (pic totaled 6,000 screens in China).

Up next in China for Hollywood tentpoles, Sony’s “The Amazing Spider-Man 2” bows locally on May 4.

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  1. Roger Tyson says:

    Don Rickles’ GPS Reviews The Trailer For “Transcendence”:

  2. Jean-Michel says:

    “However, the star, whose box office power is rather hit or miss depending on the film (think ‘Pirates of the Caribbean’ vs. ‘The Lone Ranger’) recently made a first-time personal appearance in Beijing to promote the film.”

    …which was a PR debacle because DMG double-booked him and a bunch of planned events (including a fan meet-and-greet) were canceled at the last second, on the pretext that he was “tired.”

  3. Golden Chow says:

    The marketing team is to blame for this flop. I think Chris Nolan missed this one. How can they market it as a sci-fi, it is supposed to be a love story of a man’s love so big to his wife that she herself doesn’t wvwn undertand what she wishes for. If only the repositioned the movie genre and target audiences, the movie would do much better today.

  4. Mr. Average says:

    Considering that the movie is being shown only in 3D in China, the per-theater/per-screen averages and actual attendance figures are probably worse than in the U.S.

    • Jean-Michel says:

      Yes, attendance was terrible. The theater I saw it in was only about 1/3 full at 2 PM on Saturday afternoon and Weibo has lots of similar reports. Additionally both CAPTAIN AMERICA 2 and RIO 2 increased by nearly 100% from Friday to Saturday, but TRANSCENDENCE was only up 25% and on Sunday it dropped all the way back to its Friday level. On Saturday it was only about 1 million yuan ahead of CA2 and on Sunday it was barely ahead of both CA2 and Rio. Word of mouth was awful, so the weak Saturday-Sunday isn’t surprising. And it’s all but dead in the water now since a huge Donnie Yen film (ICEMAN) opens this Friday, along with a potential dark-horse romcom (MY OLD CLASSMATE).

      • Mr. Average says:

        It’s a terrible movie and deserves to bomb at the box office. Note to Wally Pfister: It doesn’t matter if you use film or digital video, you need a good script to make a good movie.

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