The Secret Deal Behind ‘Spider-Man 2’ Plugging the ‘X-Men’ (EXCLUSIVE)

The Amazing Spider-Man 2

How did Peter Parker and Mystique end up in the same movie?

The “Amazing Spider-Man 2” opens today overseas, and fans are already buzzing on Twitter over its end credits. The Sony Pictures release concludes with a teaser for the upcoming “X-Men: Days of Future Past,” a new sequence that has been added since “Spidey 2” premiered in London last week.

The montage, which features a blue Jennifer Lawrence as Mystique, is meant to mimic the coda scenes that conclude the Disney and Marvel Pictures juggernauts, including “Captain America: The Winter Soldier,” which introduce new characters.

But in the case of the “Avengers” films, Disney is promoting its own material. The Spidey situation is different: Sony, which owns the “Spider-Man” films, is plugging a rival studio’s product, since the seventh “X-Men” sequel is released by 20th Century Fox on May 23. (Marvel acts as a traditional licensor for the non-Disney-owned Marvel characters.)

Why would Sony do that?

The reason, Variety has learned, is that “Spider-Man” director Marc Webb had an existing contract with Fox Searchlight to helm another film following 2009’s “500 (Days) of Summer.” After “The Amazing Spider-Man” in 2012, Webb’s negotiations briefly stalled with Sony as he was caught in a tug-of-war with Fox. Eventually, Fox agreed to allow Webb to direct Sony’s “Spider-Man” sequel, but only if Sony would promote its “X-Men” film for free.

For Sony, there’s another benefit to the cross-promotion. It allows the studio to situate its movie in the same Marvel family as Captain America and Iron Man, even if the creative team behind those films — including star producer Kevin Feige — are separate. Many fans look forward to the much-hyped codas at the end of a Marvel film.

That said, some U.K. fans who saw “Spider-Man 2” on opening day were confused, wondering if it meant a single “X-Men” and “Spider-Man” movie is being planned. That’s not happening.

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  1. Chris Cocker says:

    Spoiler Alert Below

  2. The Amazing Spider-Man 2 is really Fantastic film in this years when i was read this news http://tinyurl.com/lk79mg3

    • Peter Parker says:

      I did not like the way they handled Gwen’s death. Having the gears of a clock tower cut the web she was hanging on seemed anti-climactic to me–I would rather the goblin have cut the web. It was very violent however as Spidey’s web catches her but it streches just enough for her to smash into the concrete. All-in-all I did not like it, nor the film…Tobey Maguire is a much better Peter Parker…

      • greg says:

        way to spoil the ending for those who haven’t seen it yet. jerk

      • Dimitri James Michael says:

        The movie was kinda already spoiled if you haven’t watched the commercials for the new movie so many times. Anyways, Tobey Maguire? Really?do we wanna see the same old same old thing all over again for the original Spider-Man movies? (Ex: Mary Jane gets kidnapped in every movie at the end, Spidey comes in and saves her, bad guy who was once a good person but something horrible happened to him btw and the movie ends. The End) cuz I sure don’t miss that Spider-Man we use to know back then anymore. Andrew Garfield > Tobey

      • Tanner says:

        Tobey Maguire, hands down, is the better Peter Parker. In every way, shape, and form. Garfield is better when he’s in the suit, but Maguire embodied Peter Parker and played him extremely well.

      • MIles Morales says:

        I nearly choked when you said Tobey Maguire is a better Peter Parker. You must have never read the comics. Garfield is dead on with Spidey. Plus also thanks for being a d-bag and including spoilers.

      • DW says:

        Wow… thanks for the spoiler alert d-bag

      • Tyler says:

        Toby Maguire was a cringe worthy and horrible spiderman. Can’t believe I just actually read that.

  3. PooMagnet Man says:

    Oh no me and my mate Dave was so excited that there was going to be a spidey xmen movie. We are very upset now!

    • Jeff says:

      I’ve read the comics, and Toby IS a better Peter Parker. So how does that gist with your lies, Morales? Garfield is too forced, too whiney, too….pathetic.

  4. Nico says:

    Well I think it is dumb. When marvel movies do that it is to show what is going on elsewhere in the universe as that “timeline” progresses. Spiderman only did it to to promote another movie in the same genre under their banner with no connection to each other. I mean do they think the customers are so simple that they can just “look pretty colors over there” without people wondering what the hell does this mean?

  5. jeffery Lajaunie says:

    Wrong! It does NOT allow Spider-Man or the X-Men into the same movie families as Captain America and Iron Man! The deal is between Fox and Sony, NOT Marvel Studios. Please get your facts correct before you send a bunch of nerds into an uproar.

    • Daniel Punchovich says:

      Y’know, I find that the folks who are most vocal about proving everyone else around them wrong are usually wrong themselves. Case in point; you.

      You see, what the article is saying is that the coda at the end of ASM2 essentially allows Sony to capitalize on the success of the Marvel cinematic universe by creating an association in viewers’ minds between the two, seeing as they’ve come to expect them at the end of Marvel movies. He’s not actually suggesting that Spider-Man is part of the MCU, dude.

  6. Baron Strucker is legally barred from calling Pietro and Wanda “mutants”. This is turning into a mess, and i wish there was some way out of it . Also, would it kill them to make a Green Goblin just a bit closer to the comic version? Humberto Ramos’s take wouldn’t scare away the casuals.

  7. X-men fan says:

    “That said, some U.K. fans who saw “Spider-Man 2″ on opening day were confused, wondering if it meant a single “X-Men” and “Spider-Man” movie is being planned. That’s not happening.”

    YET. Remember Fox has X-men and its spin offs plus Fantastic Four and its characters. Now Sony and Fox are not stupid, they see the fan demand for disney to buy back the rights and a unified sony/fox marvel universe makes sense to them considering how much the Disney marvel universe is making.

    A spidey x-men ff team up movie? well just think about that and how close a Spidey x-men x-over came before. Look up Hugh Jackman Spider-man Cameo

  8. “For Sony, there’s another benefit to the cross-promotion. It allows the studio to situate its movie in the same Marvel family as Captain America and Iron Man, even if the creative team behind those films — including star producer Kevin Feige — are separate. Many fans look forward to the much-hyped codas at the end of a Marvel film.”

    Actually, that’s inaccurate. The Avengers-related movies are owned by Marvel Studios/Disney, while X-Men is produced by Fox. This coda does not link Spider-Man in any way with the Avengers.

  9. Dmk says:

    Superhero films so boring already

    • Daniel Punchovich says:

      What the hell happened to reading comprehension? What he meant was that the coda at the end of ASM2 essentially allows Sony to capitalize on the success of the Marvel cinematic universe since viewers have come to associate them with Marvel movies. He doesn’t actually mean that Spider-Man is now a part of it now, guys.

      /SMH

  10. therealeverton says:

    Hey it was better than Amazing Spider-Man 2

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