10 Ways Warners Built ‘The Lego Movie’ Into a Block-Buster

Lego Movie

The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together.

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  1. cartoons8 says:

    Beautifully shot, impeccably paced, and with a voice cast that nails it in every role, large or small, “The Lego Movie” is a genuine delight.

  2. DupedAgain says:

    How is this an article? I clicked on it thinking Variety was going to show in detail some spectacular set pieces that were painstakingly built for the movie, but I was duped again. Thanks, Variety lol.

  3. “With its combo of stop motion and CGI”. I wouldn’t consider the credits and maybe 30 seconds of the movie “a combo of stop motion and CGI”. It’s a CGI film, plain and simple from start to finish.

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