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10 Ways Warners Built ‘The Lego Movie’ Into a Block-Buster

The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together.

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