You will be redirected back to your article in seconds

10 Ways Warners Built ‘The Lego Movie’ Into a Block-Buster

The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together.

(Roll over dots to view information)

More Film

  • The Mummy

    Tom Cruise Becomes First Actor to Receive Pioneer of the Year Award

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

  • Goran-Review

    Film Review: 'Goran'

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

  • Tiffany Haddish Lego Movie

    Tiffany Haddish Cracks up CinemaCon for 'Night School,' Tyler Perry Movie

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

  • Jim Gianopulos and Tom CruiseParamount Pictures

    Tom Cruise Wows CinemaCon With Story of 'Mission: Impossible -- Fallout' Stunt

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

  • JJ Abrams'Westworld' TV show premiere, Arrivals,

    'Overlord' Not 'Cloverfield' Movie, Says J.J. Abrams

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

  • Jim Gianopulos'Downsizing' film premiere, Arrivals, Los

    Paramount Chief Jim Gianopulos Touts Turnaround, Acknowledges Years of Flops

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

  • (L-R) Jodi Kantor and Megan Twohey

    Annapurna, Plan B Developing Movie on New York Times' Harvey Weinstein Investigation

    “The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together. (Roll […]

More From Our Brands

Access exclusive content