‘Teenage Mutant Ninja Turtles’ Rules the Week in TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Teenage Mutant Ninja Turtles” leads in spending with an estimated outlay of $9 million for spots that have aired 2,161 times across 41 networks through August 10. The ad-placement strategy remains the same, with Nick and Nick Toons scoring more “TMNT” commercial placements than any other networks for a second week in a row.

In terms of sheer TV exposure, “TMNT” far outpaces our second-place charter, “Into the Storm,” which had just 1,205 airings across 44 networks during the same seven days tracked. But thanks to pricier placements on a much different range of networks, including Comedy Central and SyFy, “Storm” still spent a very healthy $7.2 million — though that represents a drop from $9.4 million in our previous chart.

Meanwhile, “If I Stay” and “Guardians of the Galaxy” drop out of our top 5, making room for
The Hundred-Foot Journey” ($5.3 million estimated spend) and “The November Man” ($4.4 million), while “The Expendables 3” moves from fifth place to third with a $5.7 million outlay.

[variety_ispot_tv]

Top Movie Commercials by last 7 days of TV spend

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Teenage Mutant Ninja Turtles – $9M

Teenage Mutant Ninja Turtles
Online Activity: 4.57% within the movie category*
National Airings: 2,161
Networks: 41
Most Aired On: Nick, Nick Toons
Creative Versions: 55
Est. Lifetime TV Spend: $28.8M
Studio: Paramount Pictures
Started Airing: 03/28/14

Into the Storm – $7.2M

Into the Storm
Online Activity: 2.67% within the movie category*
National Airings: 1,205
Networks: 44
Most Aired On: Comedy Central, SYFY
Creative Versions: 40
Est. Lifetime TV Spend: $36.8M
Studio: Warner Bros.
Started Airing: 07/04/14

The Expendables 3 – $5.7M

The Expendables 3
Online Activity: 32.32% within the movie category*
National Airings: 1,057
Networks: 38
Most Aired On: BET, TV Guide Network
Creative Versions: 10
Est. Lifetime TV Spend: $17.5M
Studio: Lionsgate
Started Airing: 07/04/14

The Hundred-Foot Journey – $5.3M

The Hundred-Foot Journey
Online Activity: 0.70% within the movie category*
National Airings: 889
Networks: 27
Most Aired On: Food Network, HGTV
Creative Versions: 29
Est. Lifetime TV Spend: $22.9M
Studio: Dreamworks
Started Airing: 06/08/14

The November Man – $4.4M

The November Man
Online Activity: 0.08% within the movie category*
National Airings: 625
Networks: 24
Most Aired On: BET, A&E
Creative Versions: 2
Est. Lifetime TV Spend: $7.1M
Studio: Rogue/Relativity Media
Started Airing: 07/30/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/04/2014 and 08/10/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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